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Hulu Labs Preview: ‘The Morning After’

January 17th, 2011 by Andy Forssell Acting CEO and SVP of Content

At Hulu, we pay a lot of attention to what users say about us, and how Hulu fits into your lives. For many of you, we know that Hulu has become an important way to catch up on current TV — the place to go when you missed last night’s episode of Glee, 30 Rock, or Modern Family. And when we read the discussions boards on Hulu.com and tweets from our users, it’s clear to us that enjoying Hulu is about more than any one show. It’s also about how your favorite shows relate to the rest of what is going on in pop culture.

Part of the fun is connecting the dots … TV, movies, web video, Twitter … what’s hot, what’s trending, and what‘s over. Lately, our users have been asking us for a quick and fun way to stay current on the latest in pop culture. We looked far and wide for a show that struck the right balance between being entertaining and being informative, but we just couldn’t find something that hit the mark.

So today, we are previewing The Morning After, a new initiative from Hulu Labs designed to help our users stay current on the water cooler chatter of the day. Hosted by Brian Kimmet and Ginger Gonzaga, and available daily Monday through Friday on Hulu.com and Hulu Plus, The Morning After is a smart, daily shot of pop culture to help Hulu users stay up to date — all in less than five minutes.

In developing The Morning After, we were inspired by shows like The Big Show with Olbermann and Patrick, which blended the love of sports with brainy cultural references that easily move from emotional to funny in one segment. The Morning After aspires to be that kind of show, but for all things pop culture.

To build The Morning After, we selected Jace Hall and the very talented team at HDFilms, a production company devoted to creating extremely high quality content spanning multiple media. When we saw the caliber of work produced by HDFilms, we knew they were right the production team for this project.

We consider this our “preview” period for The Morning After. It’s a chance for us to develop and evolve the show with your input. So please let us know what you think. We’re at on email or @TMAonHulu on Twitter, and we’re looking forward to your feedback.

Andy Forssell ()
Senior Vice President, Content & Distribution