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TV Just Got A Whole Lot More Social

July 1st, 2011 by Betina Chan-Martin Product Manager

(For updates on the latest news around the Hulu Facebook Connect integration, please go here: http://blog.hulu.com/2011/07/01/hulu-facebook-connect-update)

Do you remember when?

I knew Dwight’s stint as manager of the Scranton office would end with hilarious results. But did I see that coming? Not in a million years. But of course, the moment he strutted out with his holster (and gun!), it was clear that Dwight’s dream would come to an end with explosive results. And when the gun went off—luckily damaging only Andy’s hearing—I immediately jumped on Facebook to see what my friends had to say. Of course, this exact moment was the talk of Hulu in the morning.

TV has always been a social experience. We gather with friends and family to watch our favorite shows, sporting events, movies, and news. When we get to work, we meet around the water cooler and chat about Tracy Jordan’s latest stunt in the previous night’s 30 Rock. We text each other during the results of The Voice, and we blog about the latest politician skewered in Jon Stewart’s opening monologue.

Today, we are making the Hulu experience even more social with Facebook on Hulu.

Interact. We are excited to announce a new feature that is the first-of-its-kind and one that we think will become a staple at Hulu going forward. One of the most exciting features we are launching today is the ability to comment on a specific moment in time while watching any video on Hulu, and with one click, instantly share those remarks — and the relevant video moment from the program — on Facebook for all your friends to see. When you comment on a Hulu video, that exact moment will appear on Facebook so your friends can jump in and react right away. And since friends can respond to your comments, you can have those water cooler conversations online at any time. We’ve been using this feature in test mode here at Hulu HQ for a bit…and we are officially addicted. We hope you enjoy it as much as we do.

Personalize. Now you can easily log on to Hulu—or create a new account—using your Facebook account. From there, you’ll be able to interact with all of your Facebook friends. You’ll log into a homepage tailored to you, where you can see your friends’ favorite shows, and start conversations with anybody who follows the same shows you do.

Discover. I discovered some of my favorite shows (like Coupling—the UK version, of course) because a friend recommended them. With Facebook on Hulu, you can introduce your friends to shows you’re rooting for, and discover new favorites with the help of your friends, too.

Connect. To link your Hulu and Facebook accounts, use the “Connect” button on your next visit to Hulu. Or visit http://www.hulu.com.

The entire social experience on Hulu is being supported by our partners at Coors Light and Microsoft’s decision engine Bing. Bing is also providing a free 1-month Hulu Plus subscription to users who make the decision to “go social” by signing up for Facebook on Hulu.

We’re very excited about the above efforts which we believe make TV fundamentally more social. Let us know what you think!

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