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And the winners are…

February 10th, 2010 by Rebecca Harper Editor

Your votes are in and have been tallied, so now we can officially announce the winners of our 2010 AdZone faceoff. In the end, five videos stood out among all the rest. We’ve listed the most-liked videos among all our voters below, but you can visit our AdZone to see who got top honors among men and women by age and by state. In order of most “liked” votes, the winners are:

1. Doritos: House Rules
This one had all the makings of a successful Super Bowl campaign: a cute, sassy little kid and a healthy dose of slapstick humor. Jaylen’s mom may have asked him to play nice with her date, but Jaylen is all business when he lays down two ground rules for Kyle: “Keep your hands off my momma; keep your hands off my Doritos.”

2. Mars’ Snickers: You’re Not You When You’re Hungry
We’d heard that Snickers had a top-secret ad in the works, but we had no idea it’d feature the one and only Betty White (who, by the way, has over 142,000 Facebook users clamoring for her to host “SNL”). This one is clever, funny and totally unexpected. And hats off for sneaking in an Abe Vigoda cameo at the end.

3. E*Trade: Girlfriend
The E*Trade babies are old hat when it comes to the Super Bowl, but this year’s campaign was inspired. Like you, we busted up at the li’l trader’s wolf call … and then that “milka-what?” at the end? Genius.

4. Google: Search On
Amid all the slapstick, the men without pants, and the big-name celebrities, Google’s ad went for a more simplistic approach, a natural fit for the company’s aesthetic. Given the response by our users (who have seen similar Google campaigns before, though this was the company’s first TV spot), it was the Super Bowl ad with the most emotional impact, telling the story of falling in love with a little help from the search engine.

5. Doritos: Underdog
This time, Doritos turns the idea of “a man and his dog” on its head and puts the dog in control. With a little help from a shock collar, Fido gets the whole bag of Doritos to himself. Good boy.

Thanks for voting!
Rebecca Harper ()
Editor

Last comment: about 10 hours ago 1 Comment

Cast Your Votes in the Hulu AdZone

February 8th, 2010 by Rebecca Harper Editor

With the results of the Super Bowl decided — congrats, Saints! — it’s time to focus on the battle taking place off the field: Which ad scored big this year? You get to decide with Hulu’s AdZone, a one-stop gallery for the commercials that aired nationally during Sunday’s game. Now you can cast a vote for all your favorites, whether you swooned over the Google ad, cracked a smile during Coke’s Simpsons commercial or went gaga for the E*Trade babies.

New this year, the Hulu Power Index allows you to see how the ads rank against each other based on our users’ like and dislike votes. The values displayed within the charts are a comparison of “like” (or “dislike”) votes for a particular commercial against the number of “like” or “dislike” votes the most liked/disliked ad received. With a score of 1.0, the Doritos: House Rules commercial is currently the most liked ad, while the score for the Megan Fox Motorola ad is a calculation of its thumbs-up votes vs. the number of positive votes given to the most liked ad (right now, it’s that Doritos commercial).

These values adjust as you apply any of the drop-down filters, which allow you to display results based on gender, age or location. At the time we posted this, for instance, Betty White’s appearance in the Snickers ad really scored big among 35- to 49-year-olds, while the headline-stealing Focus on the Family commercial is neck-and-neck with the Doritos ad among our voters in Florida.

AdZone 2010

As you can see above, we’ve also integrated a Twitter feed that pulls in the latest Tweets containing an ad’s brand name, so you can see what the rest of the world thinks about that commercial, and list of words appearing most frequently in Tweets about the advertiser allows you to gauge the overall sentiment about the ad, as well.

So tell us: Which ad was your favorite this year? Cast your votes in the AdZone now through Tuesday at 11:59 p.m. EST, and we’ll announce the winner on Wednesday.

Rebecca Harper ()
Editor

Last comment: about 17 hours ago 3 Comments