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Welcome Jenny Wall, SVP Marketing

May 13th, 2014 by Mike Hopkins CEO

Hi Team -

Today I’m excited to introduce you to Jenny Wall, who joins us as SVP, Head of Marketing.

Marketing is a topic fresh on our mind. Two weeks ago at the Hulu Upfront, we talked at length about that subject in front of a room of 1,700 brand marketers and advertising partners. At our Upfront, we announced that over the next year, we will more than triple our content marketing spend to grow awareness for, and interest in, Hulu Originals. Additionally, we will be investing in a viewer acquisition and brand campaign to drive new TV lovers to Hulu. We count ourselves lucky to have Jenny at the helm as we accomplish this.

Some key areas Jenny will oversee: strategy and implementation across the Hulu brand, acquisition, and retention channels as well as communications, content, consumer insights and creative. Most importantly, she will focus on building overall “brand love,” giving consumers a reason to come to Hulu and make it part of their daily lives as we build a relationship and connect with them throughout their Hulu journey.

There are many things about Jenny that impress us—three things in particular stood out during her interview process. First, Jenny is a really passionate person—her energy is infectious. And she is a risk taker. In other words, she fits into the Hulu culture of passionate people all working towards a common vision.  

Second, she is both strategic and creative—a hybrid. Throughout her career, she’s been attracted to opportunities that enable her to creatively propel businesses toward the future. 

Third, Jenny understands our emphasis on storytelling – at Hulu, we are all about telling stories, especially when it comes to Hulu Originals -from “The Awesomes,” to the upcoming “Hotwives of Orlando,” to our most recent hit “Deadbeat.”

Jenny brings over twenty years of experience as an influential figure and executive in entertainment marketing. She spent a year and a half at Netflix, leading the global creative team, where she spearheaded new brand campaigns along with launch campaigns for the Original Series including “House of Cards,” “Orange is the New Black,” and “Arrested Development.” 

Prior to Netflix, Jenny spent three years as CMO of entertainment agency BLT Communications, creating marketing campaigns for television, films and brands. She has an impressive ad agency background, having started and run the Interactive Division at Crew Creative, and founded interactive agency GO Marketing, where she executed successful online and grassroots campaigns for HBO, Discovery, Sundance Channel, and Paramount to name a few. Jenny’s career began at DDB Needham, but it was her seven years at HBO where she was part of the team that created the landmark “It’s not TV. It’s HBO” campaign and was involved in launching countless Originals that fueled her passion for entertainment marketing. 

Jenny has a tremendous amount of enthusiasm for Hulu and joining the team. In her own words: “I love entertainment, and having a hand in helping people find and enjoy something they choose to fill their time with. I love how the landscape is changing and the new ecosystem that is being built; Hulu is part of the zeitgeist of that ecosystem. The intersection of entertainment and technology continues to fascinate me, and how amazing, challenging and ever changing it is—being part of something that changes how people view television is in my bones. I believe strongly that Hulu is at the forefront of where things are going, and on the right path to defining the future of television. Oh, and I love whiteboards—I hope you have a lot of them at Hulu!” 

Jenny has a big task ahead of her–Hulu is at a pivotal time in its growth, and we’re leading the way forward in the digital entertainment industry. We have surpassed 6 million subscribers, and every day, these millions of viewers turn to Hulu, thanks largely to our unrivaled breadth and depth of content: an amazing lineup of Hulu Originals, as well as the acquisition of the best premium content including acquiring prior seasons of hit television and exclusive access to some of the biggest broadcast and cable shows.

Our goal is to become the go-to destination for fans of great television, establishing Hulu as the place for viewers to experience “all things TV.” How do we do that? Well, a big part of it will be Jenny Wall (no pressure Jenny!).

I’m fired up about Jenny and can’t wait to have her hit the ground running and do amazing things at Hulu. Please join me in welcoming her to the team. 

- Mike

 

 

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