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Hulu on Amazon Fire TV

April 3rd, 2014 by Jon Cohen Business Development & Distribution Partnerships

In November of 2011, Hulu announced our launch day support of Amazon’s Kindle Fire tablet, and today we’re pleased to announce that we are continuing to extend our relationship with Amazon into the Living Room with the launch of Hulu on Amazon’s latest device, Amazon Fire TV – which was introduced to the public yesterday in Manhattan.

With living room viewing accounting for nearly 60% of all content consumption on Hulu, our availability on Amazon Fire TV helps us further pursue our mission of helping people find and enjoy last night’s TV, original first-run programming and the world’s premium video content when, where and how they want it. 

Our Seattle-based Living Room Development team has worked closely with Amazon to ensure that users will receive the most enhanced and updated version of the Hulu Living Room experience on Amazon Fire TV .  Notable features include:

  • Artwork. Larger and more vivid artwork, easier navigation.
  • Trays. Tray-style format allowing you to scroll through recommendations, popular shows and movies, top 100 clips, movie trailers and a new “Shows You Watch” feature that lets you jump straight to the latest episodes of the shows you regularly watch.
  • Search. Updated search experience providing a simpler way to find content with results that appear directly beneath the search.
  • Controls. Playback is simplified with clean and intuitive controls: press up or down to display the playback menu, or left or right to fast-forward or rewind.
  • Hulu Kids. Brings Hulu Kids section to the living room, letting your family enjoy commercial-free children’s shows from your couch.

For new Hulu subscribers – signing up for our 1-week free trial is just one click away.  Using Amazon’s In-App Purchasing system, Amazon Fire TV users can sign up for Hulu using their Amazon credentials and begin watching the content they love instantly.  This feature will also be coming soon to the Kindle Fire HD and HDX models.  Existing subscribers can simply login using their current user ID and password.

We hope you enjoy the Hulu experience on Amazon Fire TV as much as we’ve enjoyed building it.