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Introducing Hulu’s New Head of Content

March 31st, 2014 by Mike Hopkins CEO

<Earlier today, I sent the following note to the Hulu team>

Hulu was built on great content – it’s the premium TV programming that we provide to our users whenever and wherever they want it, that keeps them coming back daily to watch last night’s episode of “Modern Family,” to binge on past seasons of “Family Guy”, or catch our Hulu Originals like Emmy-nominated “Behind the Mask.”

As we continue to provide the customers we serve on a daily basis with the best TV programming, we have sought out someone who shares our passion and our vision about what the future of content looks like for Hulu and Hulu Plus to lead our content and programming strategy. And that’s why I couldn’t be more thrilled to introduce Craig Erwich today, who joins as Senior Vice President, Head of Content. Craig will officially begin on Monday, April 7th.

Craig is ready to hit the ground running and lead us as we increase our overall content offerings, and continue to invest in original first-run TV programming, last night’s TV, and great library TV from the U.S. and other markets. Craig was most recently at Warner Horizon Television (WHTV), a division of Warner Bros. Television Group, where he oversaw development, production and business operations for the past seven years. Prior to joining WHTV, Craig was at FOX Broadcasting Company for 12 years. Craig has been instrumental in creating top television programming, from “Pretty Little Liars,” “The Voice” and “Prison Break,” to “House” and “24,” several of which are among the most popular titles on our service. 

Craig is the perfect guy for the job – he has been developing shows and programming networks for over 20 years. He has impressed me and others who’ve met him with his collaborative approach, humility and tenacity to do what he believes. And not only is he excited about the work itself, but I know that he is especially looking forward to meeting all of you…oh, and ditching an office for Hulu’s open work spaces.

Even given Craig’s vast experience in the business, when I asked him to share his favorite “TV” moment, you might be surprised to know that it was when he was a kid. In Craig’s own words: “My favorite show was ‘The A-Team’ – it’s one of the shows that got me into television. Later in my career, when I worked for Stephen Cannell, who created the show, I remember sitting in his office and thinking this is exactly what I dreamed about as a kid! My mom used to claim that I always used to watch way too much TV – well I guess my mom was right, because here I am, still watching way too much TV, and loving every minute of it.”

We are continually adding to the content available on Hulu and Hulu Plus—from the many original shows we will launch this year, like “Deadbeat” on April 9th, and “The Awesomes” season two this summer, to the recent significant library deals with CBS for “Elementary” and “Blue Bloods,” and ABC for “Nashville.” With content from 514 content partners, providing over 89,000 TV episodes, 3,040 TV series, and over 70,400 hours of video on Hulu and Hulu Plus, there’s never been a better time for consumers to find and enjoy great TV. I’m excited about what we can do together, under Craig’s leadership, to continue to be an innovator and a leader in the space. Please join me in welcoming him!

 - Mike

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