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Hello Hulu

October 17th, 2013 by Mike Hopkins CEO

<Earlier today, I sent the following email to the Hulu team.>

Hello Hulu –

While I have been on the Hulu board for a few years and have worked with some of you before in that capacity, I am thrilled to be joining the Hulu team as the new CEO. The official announcement will be going out shortly, but I wanted to make sure to share the news directly with you all first.

I want to thank Andy Forssell for his incredible work and tremendous leadership. His imprint on the company is, and always will be, immeasurable.

I am really excited about my new role. You are a remarkable team. You have built a product and brand that has earned its place among the top tier of consumer technology companies. You have built a product and service that your customers (users, content owners, and advertisers) simply love.

People love Hulu because the product is fantastic.  This is a testament to the engineering excellence and product development focus that is so much a part of the DNA here at Hulu.  You continue to innovate every day. For these reasons, and so many others, I am proud to be a part of the next chapter for Hulu.

The fact is, through all the recent uncertainty not only have you kept this business together, but you’ve continued to deliver on every key performance metric. In fact, you are delivering one of the strongest years Hulu has ever seen: We expect revenues to be close to a billion dollars this year, and Hulu Plus subscribers continue to climb.

With the foundation you have built, the significant capital infusion of three quarters of a billion dollars, and our partners aligned and fully supportive of what we need to get it done, the sky is the limit for Hulu. I am looking forward to working with you all.

I can’t wait to get started and meet you all in person.

 -Mike

Last comment: about 8 hours ago 8 Comments
  • charissa says:

    How come u dont have all of the episodes of the blacklist it goes from episode 1 to episode 6.. all the rest of the other episodes are on there dont make sense!!!

  • Hi there,

    We’re very sorry about the availability of “Grimm” episodes from last season. I know it can be frustrating if you’re trying to get caught up with what’s going on in the story. At this time, our licensing agreement with NBC only allows us to offer episodes from the current season. Since the new season has just kicked off, many or all of the episodes from the last season are no longer available on Hulu Plus. You can always visit hulu.com and navigate to any show page to check out the Availability Notes, which provide current information about the available episodes.

    The number of episodes we’re able to post and the duration they are available on Hulu Plus all depend on streaming clearances granted by our content providers, which usually vary from show to show. There are several factors that can determine show availability, like impending DVD sales, syndication agreements, and even music clearances. Ultimately, it’s the content provider (studios and networks) who determines which distribution path they’d like to take.

    Our goal is to offer as many episodes of your favorite shows as we possibly can, and I assure you our team is diligently working to make that happen. In the meantime, we’ll continue to try our best to bring back episodes of previous seasons of “Grimm” as soon as we can. Once again, I’m very sorry for the inconvenience, but I hope this offers some insight.

    Let me know if there are any more questions I can answer for you.

    Thanks,
    Dave
    Hulu Support

  • Hi Candy,

    I’m sorry about the disappointment here. We currently have the rights to the episodes that are currently airing on TV. Hopefully we will get the previous season back in the future!

    Thanks,
    Joe B.
    Hulu Support

  • Candy says:

    I am so disappointed! I rejoined hulu and upgraded just to watch previous episodes of Grimm to catch up witht he series and all I find is bs! Sooooo NOT happy!

  • Greg says:

    I’m happy to see new leadership at Hulu. I have twiced subscribed to Hulu Plus and twice cancelled. The reason I cancelled both times was the lack of parent controls. I love your service, but despite considerable complaints about this by many people, the only solution ever offered is for your adult subscribers to lie about their age, pretending to be a teenager, which then only blocks Mature content. Really? That’s really clunky. With no better solution than that, I decided Hulu doesn’t care about an issue that is important to many potential subscribers.

    For a robust system of parental controls, consider what Amazon does, allowing parents to establish different levels of access based on content ratings for each device attached to an account. Vudu does the same. My only improvement for that would be a white list filter to permit content which the parent believes shouldn’t have been blocked and a black list filter to block content which wasn’t without having to change the global setting.

    Do this and market it to families and I believe you would get a lot of new subscribers.

  • Hi Sage,

    Thanks for posting, and I’m sorry for your frustration with the Ad Tailor option. Saying that an ad isn’t relevant doesn’t mean you won’t run into it again, it means that you’ll see fewer ads like it in the future. Our advertisers buy time in specific content, and tend to have a limited number of ads that they can put into the content. You can modify your Ad Tailor preferences – or reset them altogether – at ( http://www.hulu.com/profile/ad_tailor ) whenever you’d like.

    Again, I’m sorry for the frustration, but I do hope this helps to clarify a bit.

    Thanks!
    Tucker
    Hulu Support

  • Sage says:

    Hello Mike.
    Congratulations and may our Great Spirit bless you with all that is Good. I absolutely ADORE my Hulu Plus and watch almost everyday. I do have one issue though that really has my ears curling with frustration..LOL..seriousely..it’s the Ad Tailoring option.

    Does it really I mean REALLY acknowledge our input/feedback? I swear..that Aveeno commercial is making me begin to dislike Aniston. I ALWAYS click on the relevancy/swap option, but to no avail..she just continues to appear over, and over, and overrrrrrrr again.

    AnywayZzz..I know there are many other subscribers who have this same rant as I and I understand you may have more important issues to tend to, but can you PLEASE give this repetitive ad issue a look see someday? I am sending you many wishes of good luck at my campfire tonight. Thank you and have a great day.

  • Anthony says:

    Welcome Mike-and I’d like to see Hulu continue to offer the best shows that you can stream plus expand to more international markets like Australia and Europe after building up compelling offerings in Japan and the US.

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