At Hulu, we sweat a lot of things: details, pixels, and especially, user experience. Today, we’re excited to show off the results of that sweat: meet our new and improved Hulu experience for iPad.
We’ve redesigned the app from the ground up, focusing on discoverability, efficiency, and our overall user experience. There is such a wealth of great content out there, an embarrassment of riches in this golden age of television – and we know how overwhelming all of these choices can feel. I mean, our Hulu queues each have hundreds of episodes waiting for our viewing pleasure, and sometimes the hardest part of the day is making the choice between “Family Guy” and “One Life to Live” (don’t judge). So we’ve really focused on developing several new ways to make your favorite shows, and your favorite new shows you never even knew existed, easier to find.
With the latest Hulu experience on iPad, when you see an image of an unfamiliar show, movie or episode, touch it to trigger our new discover panel. If you tap a show, we’ll show you the first, next, or latest episode to watch, depending on your viewing history with that show. If you tap an episode, we’ll give you a summary and some info on that episode to help you decide whether this is something for you. And if you’d rather continue looking, a simple swipe right or left will let you browse collections and seasons effortlessly, like looking through that crate of records or a shoe box of the most awesome baseball cards a week’s allowance could buy, except all much more 2013.
Now imagine you’re in the middle of watching an episode of one of your favorite all-time shows, but have a burning desire to multitask and look for something else to watch, but at the same time don’t want to stop the video for fear of not finding out who Cartman’s dad is. Touch the video and pinch your fingers together to minimize what you’re watching. The video will continue playing and you can carry on with using the app to do anything else you’d like while it does. As soon as you start to play something else, the minimized player will disappear.
And if you’re watching a show you already know and love, like “New Girl”, and you’re desperately trying to find that one single episode where Schmidt says something funny (which is just about every episode…but I digress), just touch the image of a season or episode and navigate episode descriptions easier than ever before.
We’ve added a ton of other goodies like editorial curated collections, inline playback of clips, and improved search (tip: hit “enter” after searching). We can sit here all day and tell you why we’re so excited about the new and improved Hulu app on iPad, but why don’t you download the app and see for yourself?
Happy watching – it’s an honor to innovate on your behalf! Please let us know what you think of the app.