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Springtime in NYC

April 30th, 2013 by Andy Forssell Acting CEO and SVP of Content

For anyone who has anything to do with the TV business, spring means just one thing: Upfronts. Today during the Hulu Upfront, we shared the latest about the Hulu business—including growth metrics, new product innovation and upcoming content—with many of our advertising customers.

Overall, Hulu continues to grow very quickly. In Q1 of this year, we set new records for revenue, and for the first time ever, Hulu viewers streamed more than 1 billion content videos in a single quarter.

Hulu Plus
Subscriptions to Hulu Plus, our ad-supported subscription service, doubled in 2012. Hulu Plus continues to grow at an extremely fast rate; in Q1 2013, Hulu Plus surpassed 4 million subscribers—setting new records for subscriber additions. Our subscribers to date (we exited private beta and officially launched in November 2010):

Mobile viewing is growing at a significant rate and will account for approximately 15% of Hulu’s consumed videos in 2013-2014. For context, mobile viewing was nonexistent on our service only two years ago. Living room viewing is also growing; it currently accounts for 29% of Hulu’s content consumption, and 80% of Hulu Plus subscribers have watched with someone else.

Advertising
Our advertising mission is to be the world’s most effective video advertising service, and we are well on our way. According to comScore, Hulu is #1 in engagement among top ad supported sites. Hulu viewers stay with us for 45 minutes per session—without fast-forwarding or skipping ads. Hulu is also #1 in market share of all premium online video providers, delivering 1 in 3 of all premium video ads in the U.S. Our reasonable ad load drives the highest recall and awareness for brands, which results in higher effectiveness for the video ads.

Content
We are so excited about the momentum and growth Hulu has experienced in bringing new, first run television franchises to our audiences. During the Upfront, we announced two new shows coming exclusively to Hulu:

From writer/director Nancy Hower and writer/star John Lehr, “Quick Draw” is a comedic half-hour western set in 1875 that centers on a Harvard-educated sheriff and his quest to introduce the emerging science of forensics to an unruly Kansas town. Though the citizens of Great Bend, Kansas are generally unimpressed with Sheriff Hoyle’s (Lehr) educational pedigree, they come to appreciate his sharp mind and sharper shooting as he and his reluctant Deputy Eli (Nick Brown) hunt down robbers,murderers, and the dangerous riff-raff that have plagued the town for years. The series is co-created and executive produced by Nancy Hower and John Lehr (“10 Items or Less,” “Jailbait”) and co-executive produced by Keith Raskin (“Key & Peele,” “The League”). “Quick Draw” is coming to Hulu and Hulu Plus in the Summer of 2013, and you can watch a trailer here now: http://www.hulu.com/quick-draw

“East Los High” is not your typical high school.  Dance, sex, romance and mystery are at the heart of thisinner city school in East L.A. where two teenage cousins, Jessie, a 16-year-old virgin, and Maya, a troubled runaway with a violent past, fall in love with Jacob, a popular football player.  With this forbidden love triangle, Maya, Jessie and Jacob, along with their close friends, must face true-to-life decisions throughout a turbulent year that will mark their lives forever. A Hulu Exclusive Series, “East Los High” features an all Latino cast, director, writers and creators—many hailing from East L.A. More than 15 leading public health organizations such as Advocates for Youth, Voto Latino, California Family Health Council and Legacy LA, among others, advised on the scripts and content to address teen issues related to relationships and sexuality in a meaningful way. “East Los High” is the first English-language drama series made for this under served audience.

“Quick Draw” and “East Los High” join the nine other Hulu Original Series and Hulu Exclusive Series that will be premiering as part of Hulu’s Summer Slate 2013, including “The Awesomes,” “Behind the Mask,” “The Wrong Mans,” “Mother Up!,” “Pramface” (season two) “Prisoners of War” (season two), “The Only Way is Essex” (season four), “Braquo” (season two), and “Moone Boy.”

Lastly, we are proud to offer new daily, half hour episodes of two of the longest running, storied, and respected TV franchises: “All My Children” and “One Life To Live.” Both premiered on Hulu and Hulu Plus yesterday.

The entire Hulu team is incredible grateful for the opportunity to build and innovate on behalf of our customers each and every day. Thank you for your belief in us as we continue to build a world-class company.

-Andy

Last comment: about 13 hours ago 38 Comments
  • Thanks Eric, and good news! There’s a more specific premiere date, August 5, on the show page: ( http://www.hulu.com/quick-draw ). I’m eager to see this show as well, and hope that helps! Best, Gabe, Hulu Support

  • Eric says:

    I’d like to know the actual date of a Summer release. i.e. Quick Draw. All I can find is ‘Summer 2013′. That’s a big span, and I would like to narrow that down a bit instead of having to keep checking to see if I can watch a show or not.

  • jaredofmo says:

    I would love it if Hulu could stream more international shows, like the Australian soap Neighbours.

  • Chris King says:

    I am sure that most here would agree with me — we would rather pay double what we are right now in order to watch our shows uninterrupted rather than be subjected to commercials. I was a member of Hulu before you started integrating commercials into your content and it was a big disappointment that you did that. But I stuck with you using the excuse that “at least it’s better than cable.”

    However, with your latest “system improvements,” interface redesigns, and the increased frequency of commercials, I am starting to believe that getting a SlingBox and using that for my TV content would be a much, much better bargain than this in the long run. At least then I can skip commercials. It won’t be long before other Plus members realize the same and jump ship. I suppose that your only saving grace is that there will always be a larger contingency of technically challenged people that would rather pay for a service and deal with its shortcomings simply because it is less daunting than setting up a roll-your-own service from home to avoid this nonsense.

    And because of them, you will never change. You will instill false hope that you’ll change your service for the greater good. You’ll issue promises and platitudes but you’ll never deliver. And it’s all because of a technically challenged dollar.

  • richard says:

    Why is it always hard to sighn up for movies.I’m tiresof having to put in code that’s sucks you guys nees to make it easy to buy movies with out problems what ever happend with just pick and pay wow I rather just rent ftom red box. I just pick the movie use my card nd there you go! Just make it easy man.

  • Hey James,

    I’m sorry for the frustration here. Our Ads are in place to help offset the cost of the streaming rights required for our current season TV content! The Ads also help keep the subscription cost down to $7.99/month. I totally understand where you’re coming from though, and I’m sure our service will change over time, but this is how our Ad model is set up right now. I hope this helps!

    Thanks,
    Joe B.
    Hulu Support

  • James says:

    Hulu, your COMMERCAILS, so close together, and as long of a break you give, are getting old. We pay for your service. You need to decided where you want your money to come from. The mils that pay for it once a month, or the commercials. Remem this, without us who pay to watch hulu, you don’t have the commercials either!!!!! We are tired of paying for a service, and getting shows 2,3,4, and even 10 after it shows on norm tv. Why pay EXTRA, for your service.? When it’s sub par/late/loaded with commercials, just like the TV most of us already pay for? Think about that, before you add more commercials. I use to tell everyone about hulu, now I say nothing.

  • lynne says:

    Please put Heartland back on Hulu not on Hulu Plus. Very disappointed it changed to Hulu Plus. I will not be using it.

  • lynne says:

    I am really disappointed that the shows I want to watch you have to have hulu plus now to watch and you have to pay for it. Where before I could watch them on hulu. I do not get the channel that they are on on my tv.

  • AL says:

    I just wanted to take a moment to say that I really don’t like the new format for Hulu. I think that it is too hard to search for the newest episodes of the more popular shows (not confusing, just irritating). Before the change it only took two ‘clicks’ to see if new episodes have been added to the tv shows I like; now it take 3-5. It has drastically decreased my use and enjoyment of Hulu.

  • EW says:

    I see every type of genre except black 70′ movie like uptown Saturday night, let’s do it again, dolomite the human tornado, shaft , I want to know why not before I cancel!

  • Kess says:

    I had HuluPlus for a 5 months last year. It seemed every time an ad came on any of my devices, my internet connection seemed to sputter and freeze. I had to reboot to get back to what I was watching. I decided to end my subscription because it never got any better than that.

    Last week I got an email from HuluPlus asking me to come back because they changed…however, as long as they have ads for paying customers, they’ll never see me again.

    I don’t care what their reasoning is for customers to pay for commercials. If there is something I really want to see, I’ll rent it or pay for the series with the money I save from not subscribing here. Plus there are other sites on the net where you can watch many of the dramas and movies. Yes, of course they also have ads, but you can watch for free.

  • Hi Terry, I’m sorry to hear you ran into trouble on these shows. There are more factors that can affect the streaming besides the download speed you expect from your internet service provider. Can you let us know what device you’re using, and more details about the behavior at ( http://www.hulu.com/support )? We’re happy to investigate with more information. Thanks, Gabe, Hulu Support

  • terry says:

    On trial. Have 40 mb fiber link. Just tried to watch castle and nasville. Your bandwidth is a joke. Let me know when you have enough bandwidth to support customers you have. So long for now…

  • Hi Jessie,

    I apologize for the frustration you are experiencing. Would you be able to reach out to us directly at hulu.tv/C so we can look into this further? In your message, please include the titles and locations of the films you were seeing as well the device were you using (computer, iPad, PS3, etc).

    I hope to hear from you soon.

    Regards,
    Kyle
    Hulu Support

  • Jessie says:

    Explain why there are movies about porn and children movies all in the same selection. Seriously! I don’t care if they are available they just need to be categorized differently. I like being able to watch current shows but I hate your search methods. I scroll down and I have to select the movie to get more details but when I go back it takes me to the top of the list. I then have to school all the way back down. So frustrating!

  • willwater says:

    I like this web blog very much so much superb info . “The worst solitude is to be destitute of since

  • Wendy Theriot says:

    Criterion Collection… Worst movies I’ve ever seen. Could you please trash this and just show some good movies for a change. All the movie business is going to Netflix.

  • Carol Moranski says:

    Thank you for One Life to Live and All My Children. I have been watching these shows since the first day they aired on daytime many years ago. While I was thanking Prospect Park and TOLN for bringing them back, it dawned on me that I can see them because of HULU. So now we will watch more shows on HULU.

  • Hi Albert,

    Thanks for posting. Sorry for the trouble. Because we don’t have Stargate SG-1, it’s possible that the search engine just returned a result beginning with “S.” Can you let us know which device you were using?

    Thanks,
    Matthew
    Hulu Support

  • Albert Tobin says:

    This hulu is really One Big PHOOIE KABLOOIE!! I ask for one thing and get something entirely different. I ask for Stargate SG1 and it gives me The Shield. One is Sci-Fi and the other is a Mystery. What gives??

  • beth says:

    I first want to start by saying I understand that it is ultimately up to networks whether hulu get the rights to air shows. What I don’t understand is, why you used to have rights to certain shows (Wilfred,downton abbey, etc.) but don’t anymore? It seems like it has a lot to do with the changing of the guard, but as someone who pays my $7.99 a month I would like an answer please. And no false threats, I like your service and as a loyal customer I just want to know what’s going on?

  • ごみぱぞ says:

    How come you dont have your website viewable in wap format? Can not see anything in my Droid.

  • Moe Badderman says:

    # “Subscribe to Hulu Plus to watch this show”
    Just keep driving us away, Hulu.

  • topdiablo3 says:

    We want to see the show, not “more AMC” or recaps. If this continues, color me GONE!

  • Hi Tammy,

    Sorry about that. We’re always working to expand our library. At the end of the day, it’s up to the content owners (A&E and Food Network in this case) how they choose to distribute their shows. We’ll continue to work with them to get even more of your favorite series on Plus. Please let me know if there is any more I can do to help.

    Thanks,
    Charlie
    Hulu Support

  • Tammy says:

    Im on the free trial plan with my Roku. Hulu has more stuff unavailable than available. I like A & E and the food network…..sorry not for the roku. WTF is all I got to say

  • Native American says:

    As with all greed, you force us to pay for your shoving commercials in our face. WE PAY for the internet, we don’t need your commercials. As of this date, your site has been logged in my HOSTS file as 127.0.0.1

    See you HULU!

  • Hi Paula, thank you for taking the time to write in with your concerns about our new app update on the Roku. We’re making sure to pass along all helpful user feedback to our developers, and I assure you that we do take our users’ feelings to heart when making future decisions about updating our service. I understand your concerns here with navigation, and will make sure to pass on your feedback to the team as well.

    Thanks, Alexa, Hulu Support

  • Paula says:

    I have been a subscriber since the beta days and I find the new format extremely hard for me to navigate on my Roku. I can see that it is geared for the ipad but maybe with your increasing number of subscribers you could try to have 2 formats to choose from. One for tablets/smart televisions and one for televisions that require devices to stream. It has improved tremendously from the beginning when you couldn’t see the fonts and there was no way to exit a show if you decided you didn’t want to watch it. I do enjoy the programming available and feel that the inconvenience of watching ads and waiting one day to see the programs are worth the minor subscription rate.

  • Donald Lax says:

    who wants to watch a 1 min or even a 10 min clip of something. I came here thinking I would get to watch some good shows but this stuff stinks and the good ones you have are just clips what a jip this site is. and you think somebody is actually going to pay for it!! lol

  • KB says:

    I am not happy with Prospect Park about only airing new episodes twice a week now, why even bother. As it is already, we only get 23 or 24 minutes per episode and now you cut the number of episodes in half to.We don’t need recaps on fridays, we want 5 shows a week. I am not happy with Hulu either. The quality sucks, the picture freezes up, you can’t see them but you can hear them and the picture is jumpy a lot also. I have to turn the volume all the way up to be able to hear it. I was going to get Hulu plus but why should I pay money with all these problems? Oh how I wish OLTL and AMC were still on TV.

  • Hi Patricia,

    I’m very sorry any frustration caused by the schedule change to All My Children. This change was made by the shows production company, Prospect Park, and if you’d like to find out more about their decision, please visit bit.ly/12i8Fx9. I hope this clears things up, but please let me know if you have any further questions.

    Cheers,
    Kyle
    Hulu Support

  • Patricia Gantt says:

    Airing 2 episodes per week is inexcusable. We want to see the show, not “more AMC” or recaps. If this continues, color me GONE!

  • deb says:

    waiting for the upcoming series …
    great watching in HULU….

  • Carla Jayne says:

    Hulu isn’t doing anything “on behalf” of its customers, and as a company, it peaked a few years ago.

  • Sven says:

    Renaming medium quality, high and removing high quality? Come on Hulu, its things like these that keep me and many others from paying for your service.
    Stop deleting my posts.
    Stop saying I am posting too fast and too many comments. One per each blog post is hardly that.

  • Micki Kersey says:

    OLTL and AMC should be back on DAYTIME

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