For anyone who has anything to do with the TV business, spring means just one thing: Upfronts. Today during the Hulu Upfront, we shared the latest about the Hulu business—including growth metrics, new product innovation and upcoming content—with many of our advertising customers.
Overall, Hulu continues to grow very quickly. In Q1 of this year, we set new records for revenue, and for the first time ever, Hulu viewers streamed more than 1 billion content videos in a single quarter.
Subscriptions to Hulu Plus, our ad-supported subscription service, doubled in 2012. Hulu Plus continues to grow at an extremely fast rate; in Q1 2013, Hulu Plus surpassed 4 million subscribers—setting new records for subscriber additions. Our subscribers to date (we exited private beta and officially launched in November 2010):
Mobile viewing is growing at a significant rate and will account for approximately 15% of Hulu’s consumed videos in 2013-2014. For context, mobile viewing was nonexistent on our service only two years ago. Living room viewing is also growing; it currently accounts for 29% of Hulu’s content consumption, and 80% of Hulu Plus subscribers have watched with someone else.
Our advertising mission is to be the world’s most effective video advertising service, and we are well on our way. According to comScore, Hulu is #1 in engagement among top ad supported sites. Hulu viewers stay with us for 45 minutes per session—without fast-forwarding or skipping ads. Hulu is also #1 in market share of all premium online video providers, delivering 1 in 3 of all premium video ads in the U.S. Our reasonable ad load drives the highest recall and awareness for brands, which results in higher effectiveness for the video ads.
We are so excited about the momentum and growth Hulu has experienced in bringing new, first run television franchises to our audiences. During the Upfront, we announced two new shows coming exclusively to Hulu:
From writer/director Nancy Hower and writer/star John Lehr, “Quick Draw” is a comedic half-hour western set in 1875 that centers on a Harvard-educated sheriff and his quest to introduce the emerging science of forensics to an unruly Kansas town. Though the citizens of Great Bend, Kansas are generally unimpressed with Sheriff Hoyle’s (Lehr) educational pedigree, they come to appreciate his sharp mind and sharper shooting as he and his reluctant Deputy Eli (Nick Brown) hunt down robbers,murderers, and the dangerous riff-raff that have plagued the town for years. The series is co-created and executive produced by Nancy Hower and John Lehr (“10 Items or Less,” “Jailbait”) and co-executive produced by Keith Raskin (“Key & Peele,” “The League”). “Quick Draw” is coming to Hulu and Hulu Plus in the Summer of 2013, and you can watch a trailer here now: http://www.hulu.com/quick-draw
“East Los High” is not your typical high school. Dance, sex, romance and mystery are at the heart of thisinner city school in East L.A. where two teenage cousins, Jessie, a 16-year-old virgin, and Maya, a troubled runaway with a violent past, fall in love with Jacob, a popular football player. With this forbidden love triangle, Maya, Jessie and Jacob, along with their close friends, must face true-to-life decisions throughout a turbulent year that will mark their lives forever. A Hulu Exclusive Series, “East Los High” features an all Latino cast, director, writers and creators—many hailing from East L.A. More than 15 leading public health organizations such as Advocates for Youth, Voto Latino, California Family Health Council and Legacy LA, among others, advised on the scripts and content to address teen issues related to relationships and sexuality in a meaningful way. “East Los High” is the first English-language drama series made for this under served audience.
“Quick Draw” and “East Los High” join the nine other Hulu Original Series and Hulu Exclusive Series that will be premiering as part of Hulu’s Summer Slate 2013, including “The Awesomes,” “Behind the Mask,” “The Wrong Mans,” “Mother Up!,” “Pramface” (season two) “Prisoners of War” (season two), “The Only Way is Essex” (season four), “Braquo” (season two), and “Moone Boy.”
Lastly, we are proud to offer new daily, half hour episodes of two of the longest running, storied, and respected TV franchises: “All My Children” and “One Life To Live.” Both premiered on Hulu and Hulu Plus yesterday.
The entire Hulu team is incredible grateful for the opportunity to build and innovate on behalf of our customers each and every day. Thank you for your belief in us as we continue to build a world-class company.