When we think about original programming on Hulu, we look for three things: Is it great TV? Is it a show that will inspire unabashed enthusiasm in a particular audience? And do we have the chance to work with storytellers who offer a unique perspective?
Our first foray into original programming launched last year with Morgan Spurlock’s documentary series, A Day In the Life. Since then, we’ve continued to invest in great scripted stories like Battleground and Richard Linklater’s upcoming travel-focused docu-series, Up To Speed.
Our role as a producer of great original TV programming takes a big step forward today. We are proud to announce our partnership with FremantleMedia Enterprises (FME) on a major new first look deal which provides FME international distribution rights to Hulu’s original commission programming. FME is the name behind some of the most watched TV programs in the world, and this deal marks the first time a distributor has signed such an agreement with an online video service. FME can now distribute Hulu original series globally across platforms, including traditional media.
The first title FME will take to the global market is Morgan Spurlock’s acclaimed documentary series, A Day In The Life, which premieres for a second season today on Hulu and the Hulu Plus subscription service. Both seasons will be available for format and tape licensing through FME.
A Day in the Life chronicles a complete day in the life of some the world’s most fascinating humans. Our first season included 24-hour snapshots of billionaire entrepreneur Richard Branson and street artist Mr. Brainwash to multi-platinum Black Eye Peas front man, will.i.am. The cast of second season will be no less exceptional, including comedian Marc Maron, UFC fighter Mayhem Miller, famed chef Mario Batali, indie hip-hop artists Das Racist, Top Chef Stephanie Izard and musician and Late Night‘s Questlove.
Tomorrow, we are hosting a panel at SXSW to discuss the future of original programming in an online world. If you are in Austin, join us at 3:30 p.m. CT at the Austin Convention Center in room 18ABCD. If you aren’t coming to Austin, you can follow the panel conversation on Twitter via #sxsw #Hulu.