This entry was posted on Sunday, February 5th, 2012. You can follow any responses to this entry through the RSS 2.0 feed.
You can skip to the end and leave a response. Pinging is currently not allowed.
August 11, 2010 at 5:20 amAd cocihe isn’t exactly new on Hulu — they’ve let users choose between one long pre-roll and normal mid-roll ads on and off for the past couple years, and they’ve offered a user feedback tool (‘Was this ad relevant?’ with a ‘Yes’ and a ‘No’ button) for at least the last few months.What does seem new – and is rather unfortunate – is that Hulu seems to be quantifying the impact of these units based on clickthrough rates. Given that nearly every online video marketer I speak to is focused on branding goals – and that Hulu, with its high-quality content and even higher prices, is an unabashed branding channel – it’s disappointing that we’re yet again pitching effectiveness as a question of response.Nate