Comments on: The Power of Choice in Advertising http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/ The Hulu Blog: The official source for content updates, site developments and news about Hulu.com. Wed, 16 May 2012 12:06:08 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: sweetestsadist http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-470292 sweetestsadist Thu, 03 May 2012 00:30:05 +0000 http://blog.hulu.com/?p=4591#comment-470292 This Ad choice crap doesn't work. It's basically like the close door button on an elevator. I click "no" on every car and cell phone ad and still see not only more ads on those products, BUT THE EXACT SAME AD OVER AND OVER. It's not like I don't click "yes" either. Show me a movie ad, I'll click "yes". Show me a fast food ad, I'll click "yes". Yet I still see more "no" ads than I do "yes" ads. This Ad choice crap doesn’t work. It’s basically like the close door button on an elevator. I click “no” on every car and cell phone ad and still see not only more ads on those products, BUT THE EXACT SAME AD OVER AND OVER.
It’s not like I don’t click “yes” either. Show me a movie ad, I’ll click “yes”. Show me a fast food ad, I’ll click “yes”. Yet I still see more “no” ads than I do “yes” ads.

]]> By: Tom http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-469534 Tom Tue, 01 May 2012 17:13:52 +0000 http://blog.hulu.com/?p=4591#comment-469534 I am a hulu subscriber thinking of leaving hulu. There is no incentive anymore for hulu plus. I get the same amount of ads that i get on traditional OTA programming for free. Hulu plus needs to offer people more benefit. As soon as I can get a better service with less or no commercials I am leaving. Very disappointed in hulu plus and I hope more people will leave so that they get our message. The hulu Roku app is also buggy as shit! I have 3 different types of Rokus and your app runs like crap on all of them compared to netflix. I am a hulu subscriber thinking of leaving hulu. There is no incentive anymore for hulu plus. I get the same amount of ads that i get on traditional OTA programming for free. Hulu plus needs to offer people more benefit. As soon as I can get a better service with less or no commercials I am leaving. Very disappointed in hulu plus and I hope more people will leave so that they get our message.

The hulu Roku app is also buggy as shit! I have 3 different types of Rokus and your app runs like crap on all of them compared to netflix.

]]> By: Andres Mora http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-465606 Andres Mora Thu, 26 Apr 2012 18:06:04 +0000 http://blog.hulu.com/?p=4591#comment-465606 I'm so tired of seeing the commercial of the girl drinking the dead frog liquid for the tobacco ad! I keep putting that its not relevant to me yet it's the most shown commercial when I watch shows!!! fix this please! I’m so tired of seeing the commercial of the girl drinking the dead frog liquid for the tobacco ad! I keep putting that its not relevant to me yet it’s the most shown commercial when I watch shows!!! fix this please!

]]> By: jt334 http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-461395 jt334 Sat, 21 Apr 2012 22:28:08 +0000 http://blog.hulu.com/?p=4591#comment-461395 needs more ads because hulu keeps showing the same ads over and over needs more ads because hulu keeps showing the same ads over and over

]]> By: Hulu Support Advocate http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-458510 Hulu Support Advocate Wed, 18 Apr 2012 23:41:16 +0000 http://blog.hulu.com/?p=4591#comment-458510 Hi Susie, Thanks for posting. I agree – sitting through the same ad over and over again can get frustrating. However, saying that an ad isn't relevant doesn't mean you won't run into it again, but the idea is that you'll see fewer ads like it. You can also further modify your Ad Tailor preferences – or reset them altogether – at ( www.hulu.com/profile/ad_tailor ) whenever you'd like. Thanks, Hulu Support Hi Susie,

Thanks for posting. I agree – sitting through the same ad over and over again can get frustrating. However, saying that an ad isn’t relevant doesn’t mean you won’t run into it again, but the idea is that you’ll see fewer ads like it. You can also further modify your Ad Tailor preferences – or reset them altogether – at ( http://www.hulu.com/profile/ad_tailor ) whenever you’d like.

Thanks,
Hulu Support

]]> By: susie http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-456604 susie Tue, 17 Apr 2012 04:00:40 +0000 http://blog.hulu.com/?p=4591#comment-456604 the "ad experience" is the worst. I've never seen or experienced such poor advertising methods especially considering hulu's "innovative" ad experience system. A viewer gets more variety on television without having the option of selecting if the ad was pertinent to them. That's really the irony of all the hulu articles on this site saying they are doing their best to tailor ads. If I see one more Charter Communications ad, I may have to cancel. There is absolutely no way of stopping them, and they make me want to stop watching the program I selected. I even have to see them when I reload a show after I already watched the ad initially. Major thumbs down in the ad aspect of hulu. Everything else is pretty good. PLEASE be like Pandora Radio and NEVER play an ad that has been "thums down" by the viewer!! the “ad experience” is the worst. I’ve never seen or experienced such poor advertising methods especially considering hulu’s “innovative” ad experience system. A viewer gets more variety on television without having the option of selecting if the ad was pertinent to them. That’s really the irony of all the hulu articles on this site saying they are doing their best to tailor ads. If I see one more Charter Communications ad, I may have to cancel. There is absolutely no way of stopping them, and they make me want to stop watching the program I selected. I even have to see them when I reload a show after I already watched the ad initially. Major thumbs down in the ad aspect of hulu. Everything else is pretty good. PLEASE be like Pandora Radio and NEVER play an ad that has been “thums down” by the viewer!!

]]> By: Hulu Support Advocate http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-446795 Hulu Support Advocate Sat, 07 Apr 2012 22:44:05 +0000 http://blog.hulu.com/?p=4591#comment-446795 Hi Dee, Thanks for contacting us! I'm afraid we don't offer any kind of advertising index at this time. This is an intriguing idea---I'll be sure to pass this onto our ad team and site developers! I'm sure you're not the only Hulu user who would find an ad index useful. I hope we can offer you this in a future site update! Thanks, Daniel Hulu Support Hi Dee,

Thanks for contacting us! I’m afraid we don’t offer any kind of advertising index at this time. This is an intriguing idea—I’ll be sure to pass this onto our ad team and site developers! I’m sure you’re not the only Hulu user who would find an ad index useful. I hope we can offer you this in a future site update!

Thanks,
Daniel
Hulu Support

]]> By: Hulu Support Advocate http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-446719 Hulu Support Advocate Sat, 07 Apr 2012 19:51:50 +0000 http://blog.hulu.com/?p=4591#comment-446719 Hi Martin, Thanks for taking the time to give us your feedback! I'm very sorry for your frustration with our ad experience. I completely agree – sitting through the same ad over and over again can get frustrating. To explain: advertisers buy ad space during programs they believe their target audience will be watching, and each show only has a limited number of advertisers. What's more, each of these advertisers may only have one or two pieces of ad creative. So if you're watching several episodes of the same show in a row (or switching between similar shows), things can feel pretty repetitive. To combat this, we’re pushing for our advertisers to create a wider variety of streaming-specific ads to make this issue a thing of the past. I hope you'll see results as we continue to work with our advertisers to make this a reality. I'm also very sorry for your disappointment with our Ad Tailor feature. I would like to offer a tip: you can modify your Ad Tailor preferences – or reset them altogether – at ( www.hulu.com/profile/ad_tailor ) whenever you'd like. It's certainly not our intent to waste your time; it's our goal to provide you with an ad experience that speaks to your interests and needs. We truly appreciate your patience as we continue to refine and improve our Ad Tailor feature. Thanks, Daniel Hulu Support Hi Martin,

Thanks for taking the time to give us your feedback! I’m very sorry for your frustration with our ad experience. I completely agree – sitting through the same ad over and over again can get frustrating. To explain: advertisers buy ad space during programs they believe their target audience will be watching, and each show only has a limited number of advertisers. What’s more, each of these advertisers may only have one or two pieces of ad creative. So if you’re watching several episodes of the same show in a row (or switching between similar shows), things can feel pretty repetitive.

To combat this, we’re pushing for our advertisers to create a wider variety of streaming-specific ads to make this issue a thing of the past. I hope you’ll see results as we continue to work with our advertisers to make this a reality.

I’m also very sorry for your disappointment with our Ad Tailor feature. I would like to offer a tip: you can modify your Ad Tailor preferences – or reset them altogether – at ( http://www.hulu.com/profile/ad_tailor ) whenever you’d like. It’s certainly not our intent to waste your time; it’s our goal to provide you with an ad experience that speaks to your interests and needs. We truly appreciate your patience as we continue to refine and improve our Ad Tailor feature.

Thanks,
Daniel
Hulu Support

]]> By: dee http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-446665 dee Sat, 07 Apr 2012 18:39:48 +0000 http://blog.hulu.com/?p=4591#comment-446665 I've got a question: how can I find on the Hulu site, an index of the ads you've shown me? There's an ad I want to find, but I can't remember what the product/service offering was (not completely effective with that brand impression, were they?) It was for a Droid competitor. Two guys are in a phone store comparing the advertiser's phone features against those of an R2D2 unit ('the 'droid"). I’ve got a question: how can I find on the Hulu site, an index of the ads you’ve shown me? There’s an ad I want to find, but I can’t remember what the product/service offering was (not completely effective with that brand impression, were they?)

It was for a Droid competitor. Two guys are in a phone store comparing the advertiser’s phone features against those of an R2D2 unit (‘the ‘droid”).

]]> By: Martin http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-446659 Martin Sat, 07 Apr 2012 18:32:56 +0000 http://blog.hulu.com/?p=4591#comment-446659 When I first saw the Ad Tailor and Ad Swap it seemed like a cool thing - I thought I'd finally have a source of entertainment that didn't bombard me with obnoxious advertising for things I'd never consider buying, and it would gear any ads toward things I actually would be interested in. When it didn't seem to be working after several weeks trying it, I thought it might be my security settings blocking the capability. After lowering my security settings to nil on a test system, I still saw no change - Hulu would still bombard me with repetitious ads for products and services wholly inappropriate to me. I'm not sure what you're actually doing with the information provided when people click on the Ad Tailor options, but it's been a waste of a click for me and sometimes it causes unwanted popups. When I first saw the Ad Tailor and Ad Swap it seemed like a cool thing – I thought I’d finally have a source of entertainment that didn’t bombard me with obnoxious advertising for things I’d never consider buying, and it would gear any ads toward things I actually would be interested in. When it didn’t seem to be working after several weeks trying it, I thought it might be my security settings blocking the capability. After lowering my security settings to nil on a test system, I still saw no change – Hulu would still bombard me with repetitious ads for products and services wholly inappropriate to me. I’m not sure what you’re actually doing with the information provided when people click on the Ad Tailor options, but it’s been a waste of a click for me and sometimes it causes unwanted popups.

]]> By: Anonymous http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-430971 Anonymous Sat, 24 Mar 2012 18:17:14 +0000 http://blog.hulu.com/?p=4591#comment-430971 I find Hulu's ad selection extremely sexist and insulting. I'm a 35-year-old woman, and the majority of the ads that I see are for baby food and cleaning products. I don't even like kids, to say nothing about cleaning. There are plenty of things that I do buy: sporting goods, beer, good quality food (not the cheap TV dinners that are constantly being pushed down my throat by the ads). I would be OK with sitting through ads for products I can relate to, and I might even buy some of the products. As it is, I am so disgusted by the ad content that I am thinking about closing my account. I find Hulu’s ad selection extremely sexist and insulting. I’m a 35-year-old woman, and the majority of the ads that I see are for baby food and cleaning products. I don’t even like kids, to say nothing about cleaning. There are plenty of things that I do buy: sporting goods, beer, good quality food (not the cheap TV dinners that are constantly being pushed down my throat by the ads). I would be OK with sitting through ads for products I can relate to, and I might even buy some of the products. As it is, I am so disgusted by the ad content that I am thinking about closing my account.

]]> By: Joe http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-425537 Joe Mon, 19 Mar 2012 07:47:35 +0000 http://blog.hulu.com/?p=4591#comment-425537 I appreciate watching shows on Hulu. My problem is that no matter how many times I say no to an ad I still have to watch that ad over and over and over and over and over and over and if your getting tired of me saying over and over and over and over then you know how I feel. Thanks. I appreciate watching shows on Hulu. My problem is that no matter how many times I say no to an ad I still have to watch that ad over and over and over and over and over and over and if your getting tired of me saying over and over and over and over then you know how I feel. Thanks.

]]> By: Brian http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-361575 Brian Tue, 24 Jan 2012 21:03:28 +0000 http://blog.hulu.com/?p=4591#comment-361575 I appreciate the free alternative to cable - there's nowhere else I can go to find such a broad list of shows and movies available on here. The only complaint I have... is with the "ad experience" - it seems to me that if there's an option to choose "Yes" or "No," our selection should have some sort of impact. Right? The only apparent impact so far is my growing hatred for The Morning After and 5-Hour Energy. I appreciate the free alternative to cable – there’s nowhere else I can go to find such a broad list of shows and movies available on here. The only complaint I have… is with the “ad experience” – it seems to me that if there’s an option to choose “Yes” or “No,” our selection should have some sort of impact. Right? The only apparent impact so far is my growing hatred for The Morning After and 5-Hour Energy.

]]> By: Amanda http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-352638 Amanda Mon, 16 Jan 2012 00:01:38 +0000 http://blog.hulu.com/?p=4591#comment-352638 I am so tired of Geico car insurance commercials. I click no every single time, but they are still there. I am so tired of Geico car insurance commercials. I click no every single time, but they are still there.

]]> By: William http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-352498 William Sun, 15 Jan 2012 21:32:36 +0000 http://blog.hulu.com/?p=4591#comment-352498 How come no matter how many times I click no on Natures Made commercials, I still keep getting them? What good is this Ad Swap? Now I really hate Natures Made :) How come no matter how many times I click no on Natures Made commercials, I still keep getting them? What good is this Ad Swap? Now I really hate Natures Made :)

]]> By: Brent http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-315218 Brent Fri, 16 Dec 2011 18:53:31 +0000 http://blog.hulu.com/?p=4591#comment-315218 Yes, it's not a commercial, it's an "ad experience". Yes, it’s not a commercial, it’s an “ad experience”.

]]> By: michael kolany http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-311625 michael kolany Thu, 15 Dec 2011 02:06:56 +0000 http://blog.hulu.com/?p=4591#comment-311625 One long commercial in the beginning would be optimal in catching the viewers attention. Yes, these commercial might be "better" than those on television, or more convenient, at the same time, it is more likely for the viewer to walk away or go to another website with ease. When the viewers can mute the one commercial from the start, the chance of catching the viewers attention knowing that "this is it" to bare with the annoyance of advertisement is greater than seeing overplayed Geico commercials. One long commercial in the beginning would be optimal in catching the viewers attention. Yes, these commercial might be “better” than those on television, or more convenient, at the same time, it is more likely for the viewer to walk away or go to another website with ease. When the viewers can mute the one commercial from the start, the chance of catching the viewers attention knowing that “this is it” to bare with the annoyance of advertisement is greater than seeing overplayed Geico commercials.

]]> By: Michael Woodall http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-254051 Michael Woodall Wed, 09 Nov 2011 02:42:02 +0000 http://blog.hulu.com/?p=4591#comment-254051 Hello. While I have been with hulu since just shortly it was launched...I must say that I have been quite happy overall with everything I have experienced...that is, up until just recently. Allow me to explain: I have continuously...and repeatedly selected NO for "is this advertisement relevant to you?" every time those horrible Geico commercials flash on my screen...along with the Dodge, and Chevrolet commercials...I don't use these products...don't want them, and have become very sick of the commercials. Why do I have to keep selecting NO if it doesn't work? I can't tell you how many times I have opted to close the hulu window and find something else to do...all because I get these particular ads over and over. The Geico advertisement is the worst! Please...dump these ads. Hello. While I have been with hulu since just shortly it was launched…I must say that I have been quite happy overall with everything I have experienced…that is, up until just recently. Allow me to explain:

I have continuously…and repeatedly selected NO for “is this advertisement relevant to you?” every time those horrible Geico commercials flash on my screen…along with the Dodge, and Chevrolet commercials…I don’t use these products…don’t want them, and have become very sick of the commercials. Why do I have to keep selecting NO if it doesn’t work? I can’t tell you how many times I have opted to close the hulu window and find something else to do…all because I get these particular ads over and over. The Geico advertisement is the worst! Please…dump these ads.

]]> By: Amon http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-209744 Amon Thu, 06 Oct 2011 17:35:26 +0000 http://blog.hulu.com/?p=4591#comment-209744 I find the Ad Swap pretty much useless. I watch Hulu because I hate TV and commercials, and the convenience of being able to choose whatever show I want to watch when I want to watch it. That being said, the commercial times of Hulu are starting to add up. I remember when it was only 30 sec per commercial. Now it's two min average. All Ad Swap does is give me a choice to lengthen my commercial time because, yes, it does start a new commercial. Say I'm in the middle of a boring commercial, I choose to swap it for something else - bam! I've just chosen to give myself a whole new one and it's as if I never watched the other 30 sec of the previous one. Hulu, if you're wanting me to be interested in commercials, give me ones that aren't just about insurance, cars, and charities. Or, to be blunt, give me the option back to watch the long commercial that I can mute over and then watch my episode with no more interruptions. Thanks. P.S. The first comment on here looks like a propaganda message written by Hulu itself to make people think they like the Ad Swap. Just sayin'... I find the Ad Swap pretty much useless. I watch Hulu because I hate TV and commercials, and the convenience of being able to choose whatever show I want to watch when I want to watch it. That being said, the commercial times of Hulu are starting to add up. I remember when it was only 30 sec per commercial. Now it’s two min average. All Ad Swap does is give me a choice to lengthen my commercial time because, yes, it does start a new commercial. Say I’m in the middle of a boring commercial, I choose to swap it for something else – bam! I’ve just chosen to give myself a whole new one and it’s as if I never watched the other 30 sec of the previous one. Hulu, if you’re wanting me to be interested in commercials, give me ones that aren’t just about insurance, cars, and charities. Or, to be blunt, give me the option back to watch the long commercial that I can mute over and then watch my episode with no more interruptions. Thanks.
P.S. The first comment on here looks like a propaganda message written by Hulu itself to make people think they like the Ad Swap. Just sayin’…

]]> By: John Brown http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/comment-page-1/#comment-206266 John Brown Wed, 05 Oct 2011 02:55:24 +0000 http://blog.hulu.com/?p=4591#comment-206266 Thank you, thank you, thank you, Hulu. You have listened to your customer's pleas, and given me something better than I could have dreamed with the new Ad Swap option. I was watching my program, ready to mute and flip to another tab, when I noticed it in the top left corner, and guess what? I actually WATCHED an ad on Hulu! Sure, maybe it wasn't really an ad for something I really cared that much about, but it wasn't the same, old, ad I've seen a gazillion times before, and even though I know some will say that the option to choose between a select few is slightly superficial, it is perhaps one of the greatest steps in a right direction that I have seen in the area of Internet advertising. I have to tip my hat to Hulu and give a much-deserved thank you. On the road to a better Hulu, on the road to becoming the best video site online. What I'd really like to see next would be Hulu really honing in on targeted ads for products to tailor me. Dear Hulu, please continue forward with great implementations like this and we can use this system to the ultimate effect and benefit for all parties. Innovation really can work in practice. Be bold. Thank you, thank you, thank you, Hulu. You have listened to your customer’s pleas, and given me something better than I could have dreamed with the new Ad Swap option. I was watching my program, ready to mute and flip to another tab, when I noticed it in the top left corner, and guess what? I actually WATCHED an ad on Hulu! Sure, maybe it wasn’t really an ad for something I really cared that much about, but it wasn’t the same, old, ad I’ve seen a gazillion times before, and even though I know some will say that the option to choose between a select few is slightly superficial, it is perhaps one of the greatest steps in a right direction that I have seen in the area of Internet advertising. I have to tip my hat to Hulu and give a much-deserved thank you. On the road to a better Hulu, on the road to becoming the best video site online. What I’d really like to see next would be Hulu really honing in on targeted ads for products to tailor me. Dear Hulu, please continue forward with great implementations like this and we can use this system to the ultimate effect and benefit for all parties. Innovation really can work in practice. Be bold.

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