TV Just Got A Whole Lot More Social

(For updates on the latest news around the Hulu Facebook Connect integration, please go here:

Do you remember when?

I knew Dwight’s stint as manager of the Scranton office would end with hilarious results. But did I see that coming? Not in a million years. But of course, the moment he strutted out with his holster (and gun!), it was clear that Dwight’s dream would come to an end with explosive results. And when the gun went off—luckily damaging only Andy’s hearing—I immediately jumped on Facebook to see what my friends had to say. Of course, this exact moment was the talk of Hulu in the morning.

TV has always been a social experience. We gather with friends and family to watch our favorite shows, sporting events, movies, and news. When we get to work, we meet around the water cooler and chat about Tracy Jordan’s latest stunt in the previous night’s 30 Rock. We text each other during the results of The Voice, and we blog about the latest politician skewered in Jon Stewart’s opening monologue.

Today, we are making the Hulu experience even more social with Facebook on Hulu.

Interact. We are excited to announce a new feature that is the first-of-its-kind and one that we think will become a staple at Hulu going forward. One of the most exciting features we are launching today is the ability to comment on a specific moment in time while watching any video on Hulu, and with one click, instantly share those remarks — and the relevant video moment from the program — on Facebook for all your friends to see. When you comment on a Hulu video, that exact moment will appear on Facebook so your friends can jump in and react right away. And since friends can respond to your comments, you can have those water cooler conversations online at any time. We’ve been using this feature in test mode here at Hulu HQ for a bit…and we are officially addicted. We hope you enjoy it as much as we do.

Personalize. Now you can easily log on to Hulu—or create a new account—using your Facebook account. From there, you’ll be able to interact with all of your Facebook friends. You’ll log into a homepage tailored to you, where you can see your friends’ favorite shows, and start conversations with anybody who follows the same shows you do.

Discover. I discovered some of my favorite shows (like Coupling—the UK version, of course) because a friend recommended them. With Facebook on Hulu, you can introduce your friends to shows you’re rooting for, and discover new favorites with the help of your friends, too.

Connect. To link your Hulu and Facebook accounts, use the “Connect” button on your next visit to Hulu. Or visit

The entire social experience on Hulu is being supported by our partners at Coors Light and Microsoft’s decision engine Bing. Bing is also providing a free 1-month Hulu Plus subscription to users who make the decision to “go social” by signing up for Facebook on Hulu.

We’re very excited about the above efforts which we believe make TV fundamentally more social. Let us know what you think!

32 thoughts on “TV Just Got A Whole Lot More Social

  1. Its such as you read my thoughts! You seem to understand a lot about this, such as you wrote the book in it or something. I feel that you can do with some p.c. to force the message home a little bit, but instead of that, that is excellent blog. An excellent read. I will certainly be back.

  2. Interesting blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple tweeks would really make my blog shine.
    Please let me know where you got your design.

  3. For some reason the email associated with my facebook connected account is a weird and it won’t let me reset my password. I can’t figure out what my password is and I want to look at my account information. Help!

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  5. I used to love Hulu.. even if I had to wait a month for one of my shows… it was still worth it.. I am a senior and on a fixed income and only have basic tv.. (all I can afford) so counted on HULU to watch my shows.. now you want me to purchase Hulu Plus to watch my shows.. so I will quit HULU all together as I can not afford another bill… way to go.. make it harder for those of us who counted on you..

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  7. Hello Hulu employees,

    My name is Tyler Holbrook and I have to go on record by saying that you are not fully utilizing your ad potential. I am a businessman with a degree in business administration and a degree in psychology, put those together and you have a marketer extraordinaire. I feel that this service has the ability to be one of the leading marketers and has the ability to charge top dollar for their ad space, close to the price of a Super Bowl commercial. You collect demographics from your Hulu Plus subscribers when they register for an account. However you do not require all viewers to register to view content, I feel that you should make registration a requirement. This allows you to collect demographic information to cross analyze and create genuine add tailoring. These demographics are priceless! You can then cross analyze your demographics with the content viewed by those individuals. You can provide information to the companies that purchase ad space though you. Here is an example, take Geico into consideration (a company who currently advertises with you). After you collect all your information you tell the sales people at Geico that most males who watch Family Guy are more likely to say they relate to your commercial (by participating in the Ad Tailor). Then if they choose to continue to advertise on the Family Guy channel, you can charge them more than if they were going to advertise on One Tree Hill. This further assists you by providing additional demographics to companies like Geico by cross selling the ad space on American Dad, which is a similar show to Family Guy. You could even create a database that indicates how many of those Family Guy viewers also watch American Dad, thus providing Geico with another way to reach their customers.

    To be honest I don’t know how you create contracts with your advertisers, if you sell a particular amount of spots, or if you specifically state a channel and a number of slots available. I feel that you should take a more psychological approach to things. Most men will sit through a whole episode, however most women will either get bored or allow their minds to wonder and leave or tune out towards the end of an episode. This is why you should place commercials which are more targeted at men towards the end of a program.

    I feel that your Ad Tailor also needs some work. I noticed that if I state I relate to a commercial, then that commercial will come on again during the next commercial break. However, it will ask me once again if I relate to that commercial. Why do I need to do that again? I am logged in, my profile should have recorded that information and not asked me to answer that question again. I also notice that if I state I do not relate to a particular advertisement then it will not come on again during that show, but if I am to watch another show (even the same program, just a different episode) the advertisement will come on again, and again I am asked if I relate to it. My profile should be recording this and storing it into a database to truly offer ad tailoring and customization to not only benefit your viewers, but also your investors, and ad space customers.

    If you wish to discuss this further please feel free to contact me at Thank you for your time and consideration.

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  9. I’ve clicked “No” on “is this ad relevant to you” on the Geico commercials hundreds of times. I will never and I mean never purchase their shitty products and yet you continue to ram their stupid childish advertising down my throat. Hulu advertising is about as personalised as a q-tip.

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  21. Hi Keith,

    Thanks for writing. The intention of Ad Tailor is to increase the relevance of the ads you see on

    Ad Tailor works by offering you the option of giving us feedback on every video ad’s relevance to you. When viewing an ad, you will notice the question “Is this ad relevant to you?” and a “yes” and “no” button. While we are interested in your opinion of the ad creative, what’s more critical for us is whether the product or service is relevant to you. We can’t change our advertisers’ creative, but we’ll try to use your feedback to adjust the ads you see in the future, when possible. Unfortunately, clicking “no” doesn’t guarantee you will not see an ad again, but it does make it less likely you’ll see ads like it.

    The more feedback you provide, the more we’ll be able to personalize the selection of ads we show you in the future.

    If there’s anything else I can address for you, please don’t hesitate to ask.

    Happy viewing!
    Hulu Support

  22. Is that why you cannot turn off Coors Light commercials via Ad Tailor? I have clicked on No – this ad is not relevant at least 20 times and still get 4 or more each hour show.

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  24. HUlu stinks. Not only do they have advertising they now have to charge us. I am contacting all the advertisers and expressing my displeasure this big hulu mistake. In fact i will not buy anything from any of these advertisers and will encourage others to do the same. I am canceling my verizon account in the A.M. Hulu is just to greedy. They need money from me and the advertiser?

  25. And yet this blog post has buttons to share with Twitter, Digg, and Reddit . . . but not Facebook.

  26. I’ve tried 3 diff browsers and the Connect button is simply missing in every instance, from the popup to the Labs page, etc. Is there something wrong with the rollout?

  27. My goodness there are a lot of bugs. Please fix them. If I could get the videos wot work like what you’re displaying here I would be pretty happy. However, I have found only ONE video which posted to my Facebook account like your example of The Office as shown above.

    It worked for me with the pilot episode of **Suits** but it would not work as shown here with any other video.

  28. I just used Facebook connect, but it connected me to someone else’s Hulu account. Not sure if this is a glitch, or a system wide problem. However, this should be addressed immediately due to privacy concerns. I also sent an email to your technical support concerning this.

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