Most moviegoers don’t notice what studio is behind any particular movie. We see the studio names flash on the screen in the opening credits and then they’re gone. Even to avid film lovers, it’s the movie that matters most. Sometimes the director, often the actors. But the studio for most people just isn’t a piece of information worth retaining, if even worth noticing in the first place.
Over the last couple of decades, though, the name of one studio just refused to lurk beneath the surface. It kept hitting us film buffs again and again, flashing briefly on the screen before movie after movie. And not just on any movies, but those kinds of movies that you talk about with friends, and that stay with you for days afterwards. It just kept repeating itself with a sort of resonant frequency, powered by a host of amazingly talented new creative voices, the raw energy of doing things that were truly new, and a certain taste that defied definition or categorization. Movies that weren’t just entertaining, but that seemed to truly matter.
That studio is Miramax. To anyone who really loves movies, the name Miramax matters.
If they didn’t get you in the early days with Cinema Paradiso or My Left Foot, then they got you later with Reservoir Dogs, Pulp Fiction, Clerks and Sling Blade … or The English Patient, Trainspotting, Good Will Hunting, and Amelie. Movies that mattered just kept coming with the Miramax name attached. And it wasn’t just “serious” films that Miramax did well. They even managed to make genre films like Scary Movie and Scream break the mold for such films in a way that we just had to notice.
At Hulu, we spend a lot of time thinking about innovation and how to foster it. Apart from how much I love these movies themselves, that is another reason I have so much respect for Miramax. They innovated, and they were absolutely relentless about it for more than 30 years. So, I couldn’t be more excited to announce today that Miramax films and more are coming to Hulu and the Hulu Plus subscription service. On Hulu Plus, 27 titles are available today, with hundreds more to be added steadily over the next month or so. For those of you who are Hulu Plus subscribers, enjoy playing Pulp Fiction and many other great Miramax films in HD today on your Internet-connected TV, phone, or iPad. If you’re not a Hulu Plus subscriber, it’s a great time to try the service free for a week. And, in addition to all these great movies being added to Hulu Plus, starting in mid-June, we’ll be showcasing a selection of Miramax titles each month for free on the ad-supported Hulu service. This is the first time Miramax has made films available to movie fans on an ad-supported, on-demand streaming basis.
There are some films that give you a jolt the first time you see them. The really great ones hit you hard each time you watch. With moments like Uma Thurman and John Travolta’s Batusi dance scene, Samuel L. Jackson’s “Royale with Cheese” French lesson, and Christopher Walken’s warped story about a watch, Pulp Fiction is one of those movies. Each time I see that film, I discover something new, another level of detail from the mind of Quentin Tarantino. Now that it’s available on Hulu Plus, I plan to watch it yet again and see what comes to the surface this time. I hope you do the same: It plays as well today as it did the day it was released. A warm welcome to Vincent and Jules. Great to see you again.
SVP, Content and Distribution