We just completed the first quarter of 2011. Given the ongoing discussion around the evolution of premium content distribution — and Hulu’s role in it — we thought it would be worthwhile to share some of our progress from the first 90 days of 2011:
- - We are on pace to approach half a billion dollars in revenue in 2011. In Q1, our revenue grew approximately 90 percent over Q1 2010. (Hulu did $263 million in revenue for all of 2010).
- - The content community will earn approximately $300 million through Hulu over the course of 2011. As a young company (we just reached our third anniversary since the public launch of Hulu.com), we’re excited about that number and we also expect it to grow aggressively in the years to come.
- - We served approximately 50 percent more advertisers in Q1 2011 than we did in Q1 2010 (specifically, 289 advertisers in Q1 2011, up from 194 in Q1 2010).
- - We grew the number of content partners to Hulu Plus and Hulu from 211 in Q1 2010 to 264 in Q1 2011, including brands from the Viacom family (MTV, Comedy Central, VH1, BET, and more).
- - Users initiated 10 percent more streams vs Q4 2010 (the 90-day period immediately prior to Q1 2011).
- - We are on track to exceed 1 million Hulu Plus subscribers in 2011 (up from 0 in 2010). To our knowledge, this is the fastest start of any online video subscription service.
- - Our Seattle office officially opened in the shadows of Pike Place Market. We’re lucky to have a number of world-class technologists, designers, and product folks leading the way in the Pacific Northwest.
- - In response to our April 1st website redesign, which paid homage to 1996, we set a new one-day record for inbound calls. Fifty-one good Samaritans immediately alerted us that we’d been hijacked/hacked/phished (we explained we intended the site to be that way). We received 26 requests to fire the team member responsible for introducing the dial-up sound that ran while videos loaded. Seven former Geocities employees sent their resumes to us.
It is still very early days for online video and our biggest opportunities/challenges are clearly still in front of us. We’re thankful for — and humbled by — the response we’ve received these past 90 days from our users, advertisers, and content partners.
Jason Kilar
CEO, Hulu
Find Hulu on Facebook
Hey there! Do you know if they make any plugins to safeguard against
hackers? I’m kinda paranoid about losing everything I’ve worked hard on.
Any recommendations?
Very nice post and right to the point. I don’t know if this is truly the best place to ask but do you folks have any ideea where to employ some professional writers? Thx :)
[...] paid service, is expected to exceed 1 million subscribers in 2011 (versus 0 in 2010), which is the fastest start of any online video subscription service according to Jason Kilar, CEO of Hulu. Part of this success is because of the large user base of [...]
[...] HuluのCEO Jason Kilarが、2011年の同社オンラインコンテンツビジネスの概要を公表し、Huluの収益が2010年から60%増の約4.2億ドルだったことが明かされた。この伸びは良い傾向ではあるが、目標の5億ドルには届かなかった。 [...]
[...] 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the year. Kilar says that Hulu Plus now has more than 1.5 million paying subscribers [...]
[...] 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the year. Kilar says that Hulu Plus now has more than 1.5 million paying subscribers [...]
[...] from 2010 to approximately $ 420 million. While the growth is a good sign, this is less that the $ 500 million expected for the [...]
[...] 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the [...]
[...] 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the [...]
[...] shows earned over $420 million in revenue in 2011. That’s a few million shy of Kilar’s original prediction from back in April 2011 that the company was on “pace to approach half a billion dollars” in revenue for the year, but [...]
[...] 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the [...]
[...] 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the [...]
[...] 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the year. Kilar says that Hulu Plus now has more than 1.5 million paying subscribers [...]
[...] 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the [...]
[...] subscription service. But during the first half of 2011, it had told the world — several times — that it was “on pace to approach” $500 [...]
[...] 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the [...]
[...] 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the [...]
[...] 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the [...]
gas fires northampton…
[...]Q1 « Hulu Blog[...]…
Hyper City Mega Station…
[...]Q1 « Hulu Blog[...]…
[...] CEO Jason Kilar estimated in a recent blog post that the company would generate $500 million in revenue in 2011 (up from 2010′s $263 [...]
I think the new hulu plus is very stupid… You have to pay to watch normal tv shows and movies?? Wow! So basically all I can watch on here for free is short 2 to 3 minute videos… Good job guys.. your very smart :)
Sincerly,
A very unhappy customer :P
[...] recently closed a big second quarter for Hulu. In the spirit of our Q1 blog post, we’d like to share results made possible by our recent innovations combined with a steady [...]
I start watching a TV series and I get the first and the rest are just a series of clips it says epesode and I just get clips why? I want to watch the TV show. I do not have a credit card to get Plus, so I am penalisized.
Thanks for the link to the 1996 version of Hulu. Even the little Netscape Now button at the bottom, that was such a flashback to the past. The graphics reminded me of the old video games I played on CD-ROM, like The 7th Guest. So much fun! Sorry I missed it on the day it counted.
Yay Hulu! Interesting information and great news. Glad things are going so well for you. You folks offer a great service and do a great job of it. Loved the article about the office prank. Don’t blame him for saving the garden, it is actually well done and beautiful. Loved the comment by the folks who wanted to fire the person who came up with the dial-up tone. Made me laugh outloud. Keep the interesting blogs coming. Again–Whoo Hoo for you!
[...] its revenue in 2011 and is expected to hit 1 million paid subscribers this year. The numbers, shared in a blog post, mirrors similar projections from Hulu earlier this year but now has the data from the first [...]
I have been a Hulu subscriber ever since you were in private beta. I have to admit that back in the day I never thought highly of you guys. I thought you were working for the man and not for us. But I have seen that you are truly want to break away from the old school media. Glad to see the growth and keep it up!!! Now just get community and fringe on hulu plus and I will be happy!