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An Idea Worth Spreading (To Your Living Room)

February 28th, 2011 by Andy Forssell Acting CEO and SVP of Content

There are times in business when you get to do things that that just seem right. I’m lucky that I have a job where this is fairly common. And today is definitely one of those times.

Hulu’s mission is to help our users find and enjoy the world’s premium content when, how, and where they want. And we think you would be hard pressed to find content more premium than the TEDTalks from the prestigious TED conferences. Incredible people. Amazing ideas. With the launch of our partnership with TED today, it’s our honor to offer millions of Hulu users 50 of the most popular TEDTalks from the last few years. More are coming soon, including select new talks from the 2011 TED Conference that’s just about to begin.

For those of you who are not familiar with TED, think of TEDTalks as a smart and concise way to explore new ideas and gain exposure to concepts and innovations you may not have ever seen before, all in 18 minutes or less. All TEDTalks share a common thread: ideas worth spreading as told by the most inspiring and passionate doers and thinkers around. Through Hulu and Hulu Plus, we hope to extend the reach and impact of TED, because the more people who hear and understand an idea, the more powerful that idea becomes. To introduce these talks, which focus on technology, entertainment, and design, I’ve included a few of my favorites at the end of this post.

All TED content on Hulu will be available on Hulu.com and on the Hulu Plus subscription service. Through Hulu Plus, it is now possible for TED fans to watch TEDTalks on demand, in HD when available, in the living room and on mobile devices. It’s a whole new way to experience TED. We hope Hulu Plus users gather family and friends in the living room to watch the talks together through their Internet-connected TV, gaming console, Blu-ray player, or set-top box, and then have a conversation inspired by what they just saw.

Many thanks to our friends at TED for doing what they do so well, and for letting us be a part of getting this great content seen in new ways.

Andy Forssell ()
SVP Content & Distribution

Sir Ken Robinson talks about the importance of creativity and how schools can kill it.

Aimee Mullins talks about her 12 pairs of legs, completely turning inside out the idea of disability.

Hans Rosling shows the best stats you’ve ever seen. An absolutely amazing and entertaining look at what incredible stories data can tell.

Last comment: about 10 hours ago 2 Comments
  • Maie Crumpton says:

    Aren’t Ted talks free on Youtube? What’s the benefit of seeing them on Hulu?

  • Chad Miller says:

    Andy,

    Thank you for highlighting Hulu’s available content from TED. In the past I have listended to podcasts from TED, but knowing that Hulu has video exceprts from this important conference is a key reason why Hulu is a one of my regular destinations for distilling those crucial voices from the noise of the internet.

    However, given the large amount of Educational, and specifically Environmentally related content that Hulu offers, I have been surprised that your team has not created a section akin to “iTune’s University” — a place for Hulu customers who are seeking to better themselves or explore new ideas.

    I would also like to see a better menu structure offered by Hulu, something a bit more granular, but also dual-mapped into silos of content.

    Hulu would be surprised, I think, by the number of views they could acheive in offering more educational or instructive content. Both for job-seekers and for those seeking to improve their career chances.

    Until then I’m looking forward to navigating through the available TED content.

    Thanks again,
    Chad Miller
    Director of Business Development
    Gravitas Ventures VoD

    However,

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