With the results of the Super Bowl decided — congrats, Saints! — it’s time to focus on the battle taking place off the field: Which ad scored big this year? You get to decide with Hulu’s AdZone, a one-stop gallery for the commercials that aired nationally during Sunday’s game. Now you can cast a vote for all your favorites, whether you swooned over the Google ad, cracked a smile during Coke’s Simpsons commercial or went gaga for the E*Trade babies.
New this year, the Hulu Power Index allows you to see how the ads rank against each other based on our users’ like and dislike votes. The values displayed within the charts are a comparison of “like” (or “dislike”) votes for a particular commercial against the number of “like” or “dislike” votes the most liked/disliked ad received. With a score of 1.0, the Doritos: House Rules commercial is currently the most liked ad, while the score for the Megan Fox Motorola ad is a calculation of its thumbs-up votes vs. the number of positive votes given to the most liked ad (right now, it’s that Doritos commercial).
These values adjust as you apply any of the drop-down filters, which allow you to display results based on gender, age or location. At the time we posted this, for instance, Betty White’s appearance in the Snickers ad really scored big among 35- to 49-year-olds, while the headline-stealing Focus on the Family commercial is neck-and-neck with the Doritos ad among our voters in Florida.
As you can see above, we’ve also integrated a Twitter feed that pulls in the latest Tweets containing an ad’s brand name, so you can see what the rest of the world thinks about that commercial, and list of words appearing most frequently in Tweets about the advertiser allows you to gauge the overall sentiment about the ad, as well.
So tell us: Which ad was your favorite this year? Cast your votes in the AdZone now through Tuesday at 11:59 p.m. EST, and we’ll announce the winner on Wednesday.
Rebecca Harper (email@example.com)