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Live Stream: Times Square 2010

December 30th, 2009 by Rebecca Harper Editor

With a bit of rain and snow in the forecast for the New Year’s Eve festivities in the Big Apple, the team at Hulu HQ can’t blame you for wanting to stay warm and dry inside. The good news? You can catch all the festivities at home with Hulu. From approximately 10 p.m. EST to 12:15 a.m. EST, we’ll be hosting a live stream direct from Times Square as the crowd counts down to the ball drop at midnight. The coverage will include views of Times Square and the crystal ball, plus ambient sounds from the “crossroads of the world.”

When the live feed begins Thursday night, you’ll be able to access the festivities from Hulu’s home page (we’ll provide a direct link) or from our Spotlight; section (just click on the “explore” button beneath the section related to Times Square 2010 to launch a pop-out window).

Once again from the Hulu team, thanks for a great 2009!

Rebecca Harper ()
Editor

Last comment: about 8 hours ago 7 Comments

Thank you for a very big 2009

December 30th, 2009 by Jason Kilar CEO

As we wrap up the year here at Hulu HQ, I’d like to send – on behalf of the whole Hulu team – a very big thank you to our customers. It is our customers that make Hulu possible and it is our customers that have enabled this service to thrive in 2009.

As a business, we were extremely fortunate in 2009. Some highlights:

- Monthly users of Hulu, as measured by comScore, grew to over 43 million, a 95 percent increase over this time last year.

- Monthly streams, as measured by comScore, grew to 924 million, a 307 percent increase from this time last year.

- Hulu’s content library doubled over the past year. We now offer over 14,000 hours of premium content, up from 5,600 hours at this time last year.

- We grew from 130 content partners last year to over 200 today, which includes the addition of Disney/ABC content.

- The number of advertisers/marketers we have served has more than doubled, growing from 166 to 408. As a team, we are extremely excited about the atypically strong results we have been able to drive for our marketing partners.

- 6.4 million Hulu video players were embedded across the web in 2009, a 237 percent jump from 2008 levels. To date, Hulu players have been embedded on over 207,000 websites.

- Some of the more prominent consumer-facing innovations from 2009: Hulu Desktop, Captions Search, Continuous Play, Tags, and the ongoing innovation hub that is Hulu Labs.

- Our search service managed nearly 1 billion search queries in 2009, up 175 percent from 2008.

- The five most popular shows on the service in 2009:

- Hulu’s most embedded video of 2009 was the live stream of Barack Obama’s inauguration.

- The most popular clip on Hulu in 2009 was “Motherlover“, a Saturday Night Live Digital Short.

- The most popular full episode on Hulu in 2009 was Family Guy’s “Stew-Roids.”

- Our customers had a lot to say about us in 2009, and we listened carefully. Some of the more colorful comments (via Twitter):

  • BradMays: If Hulu.com truly is an evil alien plot to take over the world…I’ve already been assimilated.
  • andrewjmay: Dear Hulu, This has been on my mind for a while now, but tonight is the night that I let you know my true feelings….I love you.
  • kiki_miserychic: I’m getting a coffee from McCafe tomorrow because Hulu told me to do it. My brain is liquidy slush.
  • Tiffanyasapun: found Hulu.com and my feet hurt. Those 2 are unrelated.

- Hulu was fortunate to receive a number of awards over the last year, including being named the World’s 3rd Most Innovative Company (Fast Company, March 2009), being included in TIME magazine’s Top 50 Best Websites, and ranking among the Top 5 fastest rising Google search terms.

We recognize that what we are aspiring to do is extremely ambitious and filled with considerable risk. But that has always been the nature of this pioneering journey. We have incredible conviction both in our product vision and in our customer obsession. We believe that customers deserve to have a service that enables them to find and enjoy the world’s premium content … when, where, and how they want it. We are resolute in this mission and are here to make it a reality.

On behalf of the Hulu team, thank you for joining us in the adventure that was 2009 and we look forward to even greater heights in 2010.

Jason Kilar ()
CEO, Hulu

P.S. Some “behind the scenes” moments at Hulu in 2009:

Foiled Again
Our head of distribution, Pete Distad, walked into his office earlier this year to find that it had been aluminum-foiled.

Great Wall
Some of Hulu’s hard-working, kick-butt developers taking some time off near the Beijing Development Center.

Huluween
Hulu has a come as you are dress code … even if that means you are a garden gnome or Manny Ramirez.

Poolside photo op
The Hulu team hanging out by the pool on the set of the upcoming If I Can Dream television show.

Golf Fashion 101
Summer 2009: our first annual Hulu team golf tournament. Given that we are all horrendous at golf, we decided to instead keep score based on style.

Black Jack Tacos
We tend to get passionate about our marketing partners’ businesses. Here is some of the team product testing a new Taco Bell product.



Super Bowl 2009
The Hulu crew catching a 3D commercial during the Super Bowl … minutes before Hulu’s evil plot to destroy the world was publicly revealed.

Don't touch those glasses
Catching an 18-minute sneak preview of Avatar months ahead of the film’s theatrical release.

Last comment: Jan 23rd 2012 13 Comments

Exclusive Interview: “Ink”

December 28th, 2009 by Jocelyn Matsuo Asst Video Editor

Ink, an independent film written, directed and produced by husband-and-wife team Jamin and Kiowa Winans, has taken the online world by storm, thanks to an open-minded approach to sharing the film. This week, I got to interview the creators of this unique and stunning film. — Jocelyn Matsuo, Content Editor

Jocelyn: Will you tell me a little bit about your writing and development process?
Jamin:
Generally, I start with a visual idea. Usually it’s an image or a scene, then I just try to build off of that image. And just start asking questions, so in the case of Ink, it all started with an image of a kid being snatched out of her bed by a monster. Basically sort of a kid-fear that a monster is going to come and grab you in your bedroom while you’re asleep. Why is she being kidnapped? Who’s the monster? Who’s the little girl? Where do they go? Constantly asking questions and building the story out from that point. Something will hit me as “that will be a great scene” or a movie idea.

Jocelyn: Why work out of Denver as opposed to Hollywood?
Jamin:
I just decided that I wanted to make my own films and not be under the control of the studio. There’s so much production there that it’s not very significant, and it costs money to get permits. Whereas you know, here in Denver, film shoots rarely happen here so it’s easy to get support. Permits are free, so it’s just a really easy place to shoot. That said, Colorado doesn’t have a lot of tax incentives, so as our budgets get bigger, we are probably going to be forced to shoot in tax-incentive states.

Kiowa: That’s literally the only downside to shooting in Colorado. We have a lot of friends and resources here. We were able to cash in 30 years’ worth of favors making Ink.

Jocelyn: On your website, you talk about torrents as part of your press-strategy, will you talk to me a little bit about your relationship with piracy in terms of this movie?

Kiowa: Sure, so we started selling our signed discs off of our website and shipped them out Oct. 30th. Somebody ordered, got it shipped to them and uploaded a bit torrent by Nov. 5th. We managed to generate some really good press, a lot of good buzz online. Our trailers had quite a few hits, but we didn’t have a clue either how quickly or how huge it would go. We found out on Nov. 6th or 7th that it was up on all the bit torrent sites. For that first week that it was up, it was the # 1 movie on Pirate Bay, over all the other Hollywood releases.

Jamin: It was sorta bittersweet, it was like oh that’s great…

Kiowa: We don’t condone stealing things. However, as a small independent film, we haven’t poured a ton of money into our advertising, nor can we. It gave us an enormous boost.

Jamin: On IMDB, Ink was rated No. 12,991. And the very next week it jumped to No. 16. And the week after that it jumped to No. 14. It dramatically helped our exposure, and we never would have predicted that. We are certainly glad, and if we were to do it all over again, we certainly would have released it [on bit torrent networks] ourselves. Because it was so useful, and that’s kind of our philosophy about the film — we just want to get it out there. People ask us “are you sure you want to put it out on sites like Hulu so soon?” because the traditional idea is to release your film in windows. But we want everybody, everywhere to be able to see it. If that kills certain windows, so be it. That’s the old model. Getting up on Hulu where there’s literally millions and millions of people going there every day — that’s the best possible thing we can have for the film.

Kiowa: On iTunes right now, we’re No. 7, the other day we were fourth, right after the huge releases like Star Trek, District 9. The film is getting that type of exposure because people really like it. Distributors passed on it, because it didn’t have any name talent on it, it’s very low budget, and the thing that they most shied away from was that it’s a completely unique story. It’s not a franchise, it’s not a rebooted television program from the ’80s.

Most independent filmmakers will go and play festivals for a year, year and a half, and then try to get distribution, and then their DVD comes out maybe the years after the film. We wanted to reduce that window, so we decided to come right out and open it in Denver. And it was extremely successful for us. Ninety percent of our screenings have been our own, that we promoted on Facebook, Twitter, using a lot of social networking, word of mouth. That’s an important note, especially for other independent filmmakers. You have to do that yourself these days.

Learn more about Ink on the official website.

Last comment: Jan 19th 2012 5 Comments

Best TV Musical Collaborations of 2009

December 22nd, 2009 by Rebecca Harper Editor

We’ll go ahead and say it: 2009 was the year that musical collaborations got big on the small screen. These days, it seems that to build buzz around a TV show, producers are following what we’ll call the digital short method. Following the tried-and-true method of the pre-taped Saturday Night Live digital shorts, they’re creating the equivalent of TV music videos that can be shared online with a single click. The good news for those of us watching online? Since these bits are a chance for actors, writers and musical artists to stretch their creative wings, the majority of them are funny, and so, hot on the heels of Stephen Colbert’s hilariously suburban take on the Alicia Keys/Jay-Z hit “Empire State of Mind,” the Hulu team rounded up some of best musical collaborations to go viral 2009. — Rebecca Harper (), Editor

1) Stephen Colbert/Alicia Keys – “Empire State of Mind (Part II)”

We already knew Comedy Central’s Stephen Colbert could sing (see his 2008 Christmas special for proof), but we were absolutely delighted to learn that the political satirist can rap, too. Last week on The Colbert Report, he busted in on Alicia Keys’ performance of “Empire State of Mind,” replacing Jay-Z to offer his own, pointedly suburban take on New York’s concrete jungle: “Hard Rock Cafe for the appetizer deal / M&M Store, Disney Store, I’m in heaven.”

2) Taylor Swift/T-Pain – “Thug Story”
At the June CMT Music Awards, Taylor Swift was well on her way to becoming 2009′s Entertainer of the Year, but it was her “Thug Story,” a pre-taped collaboration with T-Pain, that showed America that this country/pop singing sensation had a sense of humor, too. (It probably paved the way for her hosting/performing appearance on SNL earlier this fall, too.) In this squeaky-clean rap, Swift — aka “T-Swizzle” — proudly boasted “You can find me making cookies at night/You out clubbing? I just made caramel delights.” (This video isn’t available on Hulu, so we’ve embedded it from CMT.com below.)


3) Andy Samberg/T-Pain – “I’m On A Boat”

Sure, T-Pain was making hits well before he teamed up with Andy Samberg and the rest of The Lonely Island back in February. But with “I’m On A Boat,” a Saturday Night Live digital short, Auto-Tune became a mainstream phenomenon, with everyone from Diddy to Jimmy Fallon using the voice modulation tool to mimic the T-Pain sound. Heck, there’s even an app for that now, too.



4) Kristin Chenoweth/Matthew Morrison – “Alone”

When Kristin Chenoweth of the late, great Pushing Daisies guest starred on Glee as April Rhodes, a boozy former show choir sensation, we knew we were in for a treat. After all, Chenoweth is also a Broadway star. Her duet with the show’s Matthew Morrison (Mr. Schuester) delivered all that and more: Not only was it a karaoke cover of “Alone,” one Heart’s best ballads, but it was haunting and a whole lot of fun at the same time. Note to the producers: More April Rhodes in 2010! (This clip isn’t available at this time.)

5) Andy Samberg/Rihanna – “Shy Ronnie”
You can stage a comeback with a candid TV interview by the likes of Diane Sawyer, but Rihanna’s team had an additional way for her to step back into the spotlight: a collaboration with Andy Samberg in an SNL digital short. The pop star did just that in early December as the pair introduced “Shy Ronnie” to the classroom (and the world). Not only did the track have a catchy hook, “like fire and ice,” but it proved that the “Umbrella” singer hadn’t lost her sense of humor.



6) Subtle Sexuality (Mindy Kaling/Ellie Kemper/B.J. Novak/Ed Helms) – “Male Prima Donna”

For fans of The Office, the roller-coaster love affair of Kelly and Ryan the temp (Mindy Kaling and B.J. Novak) isn’t news, but their relationship went viral this fall with the introduction of Subtle Sexuality, the spandex-laden girl group whose first Auto-Tuned single featured cameo appearances by Andy (Ed Helms) and the O.G. prima donna himself, Ryan.

7) Justin Timberlake/Susan Sarandon – “Motherlover”
Sure, “Motherlover,” the sequel to 2006′s “D**k in a Box,” is truly a collaboration between Andy Samberg (SNL) and Justin Timberlake, but when we look back on this viral sensation, it’s Timberlake’s onscreen romance with Susan Sarandon (as Samberg’s mother) that stands out in our minds:”I’m gonna be the syrup/She can be the waffle.” Sarandon showed off a cougar side that we haven’t seen since 1988′s Bull Durham — and we loved it. Talk about the perfect Mother’s Day gift.

8) Jimmy Fallon/The Roots – “Slow Jam the News”
One of the smartest things Jimmy Fallon did when he signed on as host of Late Night was to score The Roots as his house band. Not only has it been fun to see guests strut their stuff as the hip-hop ensemble played funked-up intros, but some of Fallon’s finest moments have come in the form of his “Slow Jam the News” segments. In bits like the one below, Fallon offered his take on the latest headlines as ?uestlove and Co. provide a sexy drumbeat and backup vocals. The news never sounded so good.

9) Donald Glover/Danny Pudi – “La Biblioteca”
Each week on Community, there’s something that makes us stick around through the end credits: the antics of Troy and Abed (Donald Glover and Danny Pudi). In this bit — our favorite of the year — the classmates beat-box it up, Spanish class-style. Of course, after hearing choice lyrics like “the goat’s mustache is Cameron Diaz,” we think these students should perhaps focus on their studies.

10) Ed Norton/Ty Burrell – “True”
In a brilliant move, ABC’s freshman comedy Modern Family cast Ed Norton — better known for starring roles in Fight Club and The Incredible Hulk — as aging Spandau Ballet bassist Izzy LaFontaine. It was a stunt that generated lots of buzz for the series, and Norton’s turn as La Fontaine lived up to all the hype as he appears as a one-of-a-kind anniversary gift from Claire (Julie Bowen) to Phil (Ty Burrell).

Search Captions on Hulu

December 21st, 2009 by Eugene Wei SVP, Audience

Today we’ve added a new beta feature to the site in Hulu Labs: Captions Search. You can now search the captions for thousands of videos across hundreds of shows.

You can initiate a captions search from the Hulu Labs page for the feature, but the more permanent home for captions search is in the new Captions tab on any show or video page for any program with captions.

Captions Tab

Recently I watched an episode of House, and they made a funny joke about the resemblance between Dr. Foreman (Omar Epps) and Pittsburgh Steelers coach Mike Tomlin. I couldn’t remember which episode it was in, let alone which moment of within the episode.

With the new caption search, I just type in “mike tomlin”, and voila.

House Captions Search Result

If you just want a quick preview of the search result, hover your mouse cursor over the image and a short segment of video around the search term will play in the thumbnail. To see it at full size, click on the search result text and we’ll send you to that spot in the full-size video. (House knows about football? He truly is a man for all seasons.)

One bonus that comes with caption search is what we’re calling the heat map. This is a visual graph of the user interest throughout the span of a video and is available on any captioned video that has accumulated enough user views. It appears at the top of the captions tab for those videos. We analyze a variety of viewer behaviors to generate the heat map.

The first use for the heat map is as a navigation tool: You can click on any bar in the graph to jump to that section of captions. If you search the captions for a video, we’ll highlight bars in blue in the heat map to indicate where the matching results appear in the video.

But a second use is to find particularly popular segments within that video. For many videos, interest is fairly linear across a program, but for some shows, the pattern reveals intriguing spikes.

For example, here’s the heat map for one episode of a popular show on our site.

Heap Map for Glee

You’ll notice a peak about three-fourths of the way through the video. This is the ninth episode of Glee, titled “Wheels,” and that mesa in the graph represents one of the musical numbers for which the show has become so beloved, in this case a performance of “Defying Gravity.”

In fact, in almost every episode of Glee you’ll find these peaks in the heat map corresponding to the musical numbers. In the episode “Mattress,” the peak about halfway through is for the kids’ performance of Van Halen’s “Jump” (with a smaller but visible crest just a few minutes earlier for a cover of Lily Allen’s “Smile”).

Heat Map for Glee

Lest you think Glee is the only show capitalizing on this music craze, check out this episode of The Colbert Report. What is that Everest of viewer interest at the end of the episode? Let’s just say we’re convinced now, there’s nothing Colbert can’t do.

Heat Map for Colbert Report

In the Pilot of V, what is the spike about eight minutes into the episode? Hint: hello, Morena Baccarin!

Heat Map for V

As this feature is still in beta, we’re curious to see how you use it and what you’d like to see from it. Your feedback, as always, is welcome at .

Happy holidays!

Eugene Wei ()
VP, Product

Last comment: about 15 hours ago 11 Comments