Today we’re launching tags across Hulu. Those of you who are heavy users of the web are likely already familiar with the benefits of tags as both a classification system and a discovery tool. With the web sprouting up in random directions so quickly, you could say that a bottoms-up classification system like tags was made for the web (and in large part, it was). It doesn’t depend on any single authority to function, yet from the varied activity of millions of users, an organic, flexible, and useful order emerges.
Our video catalog has grown to a size where tags will prove extremely useful. Tagging on Hulu is quick and easy. On each video or show page on our site, you’ll find a list of tags near the bottom of the main page or in the Tags tab to the right of the Discussions tab. Simply check the box next to any tags you think are appropriate to that video or show, or use the Add Tags entry box to add your own.
Click on any tag or enter a term such as “comedy” in the “Search with tags” box to discover other videos with that tag on Hulu. Narrow your search results by adding related tags — for instance, add “satire” to your comedy tag search to find videos tagged both “comedy and satire“.
Click on Your Tags to see all videos that you’ve tagged. Filter the list of all your tagged videos by selecting one or more of your tags listed in the left column. Using this feature you can create custom collections of videos.
One last note: while the beauty of tags is that there are no rules, we do have a preference for separating first and last names with a space, like “tina fey” instead of “tinafey”. That has to do with how we see people searching for names, though again, it’s not a requirement. We’ll also filter out any profanity and normalize your tags to lower case.
That’s it. Tag away! And do send any feedback our way — we’d love to hear from you.
Varun Narang ()