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We’ve Gone “Mad”

August 24th, 2009 by Rebecca Harper Editor

Since its debut on AMC in 2007, Mad Men has garnered critical acclaim for its stylized view of the advertising in the 1960s. It’s one of our favorite series here at Hulu HQ, and that’s why we’re pleased to be streaming the Season 3 premiere through September 22. It’s the only episode we’ll be able to offer, but we hope it’s just enough to turn more viewers on to the wild ways of Don Draper (the cheating junior partner), Peggy Olson (the rising star copywriter) and everyone’s favorite redhead, Joan Holloway (the ambitious office manager).

As Hulu’s No. 1 Mad Men fan, Eugene Wei, wrote when last season’s premiere was offered in a similar fashion, “In most cases like this, we’d pass on adding the show to the site. At a minimum, we’d wait until we could add more than one episode. Like you, we prefer full runs of shows to individual seasons, full seasons to rolling five episodes, and full episodes to clips, the closer to TV air date the better.”

“But we love this show so much, and more importantly, we think that the best way to accelerate the online content clearance process is to continue to demonstrate the strength of this channel. The more viewers watch videos on Hulu, the more of you write us demanding more episodes be streamed on our service, the more convincing is our argument for more.”

And for a little more Mad Men trivia, check out the cast and crew’s panel discussions available from Inside Media at the Paley Center. Below, for example, series creator/executive producer Matthew Weiner and actor Jon Hamm talk about the development of Hamm’s character, Don Draper.

Share your feedback: how do you feel about one-off promotional episodes like the Mad Men Season 3 premiere?

Rebecca Harper ()
Editor, Hulu

Last comment: Mar 26th 2012 1 Comment