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The Search Continues

April 6th, 2009 by Eugene Wei SVP, Audience

We’ve added some enhancements to search that some of you may have noticed and used already. Even if they’re already familiar tools, you may not have noticed all of them, so here’s a quick rundown.

First up are search shortcuts. For nearly as long as we’ve been up on the web, we’ve offered auto-complete in the search box for common searches, typically show titles. Those searches have always taken you to our regular search results page and will continue to do so, but we’ve now added some shortcut links as well in our autocomplete list.

Start typing a show title in our search box, and we’ll start to show potential matches as you type, but beneath the most likely show title match, we now offer other quick links depending on the show.

For current shows, we know from studying search navigation behavior and from our own usage of Hulu that many users who type in a show title are simply looking to watch the latest episode, so we’ve added a quick link to current shows takes you directly to the latest episode, saving you from having to navigate to the search results page and then clicking on the latest episode.

For all shows, current or not, we’ve also added a shortcut which reads “go to show page” for those of you who want to visit our overview for that show, including a list of all our episodes and clips, user reviews, discussion forums, show descriptions and cast lists, availability notes, and more. We’ve also added related searches to the autocomplete dropdown, set off below a grey horizontal line. All of these should make our search box a bit more functional and help you get you where you need to go sooner.

Hulu search shortcuts

With that same goal in mind, we’ve also launched support for a series of search operators for those of you comfortable with formulating more complex and directed queries. For a full list of those, visit our new search tips page. The search operators we’ve added are:

  • show
  • season
  • episode
  • type
  • date
  • site
  • people
  • title

Most of these operators do what you’d expect them to do based on their name, but a few warrant further explanation. To use any of these search operators, put them in your search query followed directly by a colon and then a value. Use quotation marks to specify multi-word values.

If you employ multiple search operators, we’ll treat it as an “AND” and try to satisfy all of the operators. For example, let’s say you’d like to watch every pilot episode for every TV show on our site. You could type the following search query:

season:1 episode:1 type:episode

Voila — every pilot we index, including those that aren’t streamed directly on Hulu. Until I conducted that search, I didn’t realize just how many we track, over 700 at present.

Let’s say you only wish to see episodes we stream on Hulu.com, though, and you’re curious about which of those pilots aired during the 1990′s, the height of your TV-viewing youth (I’d use the dates from my TV-viewing youth, but I’ve already taken enough of a beating about my age from my youthful coworkers). Take the original query and modify it like so:

season:1 episode:1 type:episode site:hulu date:1990-1999

Let’s shift gears. Suppose you’ve seen every episode of 30 Rock and, blown away by Alec Baldwin’s comedic performance as Jack Donaghy, you decide to dive deep into his Saturday Night Live oeuvre, having never been able to stay up late enough to catch SNL over the years. You could use this search query:

people:”alec baldwin” show:”saturday night live”

By the way, just out of curiosity, I modified the query above to use Kristen Wiig, and the number of results returned was over 4X that of the handful of other popular cast members I thought to try. Let me know if you find an SNL cast member with a larger footprint on the site.

For my last search operator example, let’s say you’re standing at the office water cooler on Monday morning and two of your coworkers are laughing hysterically and asking you if you saw the “I’m on a Boat” video over the weekend. You have no idea what they’re talking about but nod and laugh so as not to seem uncool and pop-culturally oblivious. You have no idea what show they’re referring to, but you’re fairly certain that’s the name of the video (which, by the way, is actually a unique situation as most users have no idea what the titles of TV episodes are, one of the unique issues related to TV video searches). Type this query:

title:”i’m on a boat”

And just like that, you’re on a boat, and you never thought you’d be on a boat. It’s a big, blue watery road.

I’ve only just touched on the types of fun, interesting, and useful searches you can execute using one or more of these search operators, either alone or in conjunction with others. Read over our search tips and try formulating some of your own and you’ll be a Hulu power user in no time.

With all of these search enhancements, we know there will still be times when you may scan the first page of search results and realize you need to reformulate your query. To save you some vertical scrolling, we’ve added a bottom search box to our site and will leave your most recent query in it for quick modification.

If you glance at the bottom search box, next to the Search Tips link, you’ll see a link that reads Search Plugin. If you use a browser that supports OpenSearch, click on that link to add Hulu to your browser’s search box options. Popular browsers that support OpenSearch include Firefox, Internet Explorer and Chrome.

Give all these enhancements a whirl and let us know what you think.
Even with all of these updates, we recognize that video search is still one of the areas of greatest opportunity for elevating our users’ experience in quantum leaps. We’re still only brushing the surface. Look for many more Hulu search features in the months to come.

Eugene (),
Product Guy

Last comment: Jan 19th 2012 5 Comments

Southland: See It Before It Airs on TV

April 3rd, 2009 by Rebecca Harper Editor

This week, Hulu is offering you a chance to see the pilot episode of NBC’s new police drama, Southland, one week before it airs on television. Unlike other cop shows currently on the air, though, Southland isn’t another procedural. Instead, executive producer John Wells (ER) delves into the work and personal lives of the men and women on the Los Angeles police force.

In the pilot, Ben McKenzie, best known for his role as Ryan Atwood on The O.C., stars as a rookie cop on his first day on the job. “I wasn’t necessarily looking to get back into TV after doing The O.C., but I really fell in love with the pilot,” he said. “The writing is very intricate; the dialogue is somewhat sparse, but there’s always a lot going on underneath. [Executive Producer] Ann Biderman has a great feel for character.”

Michael Cudlitz (Band of Brothers), Regina King (Ray) and Shawn Hatosy (Alpha Dog) join McKenzie on the ensemble cast. “I couldn’t dream of a better cast for this show,” McKenzie said. “Everyone is an actor. There are no gimmicky TV casting choices; everyone is absolutely right for the part. I have the briefest resumé of anyone on the cast, but everyone here has an extensive resumé.”

To prepare for life on the force, the actors went through two weeks of police boot camp, where the show’s ex-LAPD technical advisor trained them on the rigors of the job. They went on as many cop ride-alongs as they wanted, and the police extras you see in any scene are real cops. McKenzie credits the training with teaching him that “you don’t have pretend to be the macho cowboy stereotype” to play a cop because they come in a broad range of personalities, body types, and education levels.

Southland will air on NBC on Thursday, April 9 at 10 p.m.; the pilot will continue to be available on Hulu following its TV debut. The sneak peak has already garnered mostly favorable reviews from other users; tune in and share your thoughts with the rest of Hulu with a review or on our discussion boards.

Rebecca (),
Editor

Last comment: Jan 26th 2012 3 Comments

Bart Got a Room’s Brian Hecker

April 3rd, 2009 by Rebecca Harper Editor

Earlier this week, Hulu spoke to first-time writer/director Brian Hecker about his coming-of-age comedy Bart Got a Room, which opens in select theaters this weekend. It centers on a high school senior’s efforts to land a date to prom, but it’s not just another teen movie. Bart Got a Room is also about family: Hecker’s own parents were the basis for the overly supportive — and oh-so-embarrassing — parents played by William H. Macy and Cheryl Hines. You can catch the film’s trailer and a two-minute sneak preview right here on Hulu. —Rebecca Harper

Hulu: You’ve said Bart Got a Room is semi-autobiographical. Can you tell us a little about Steven Kaplan, who plays the lead, Danny, and why you chose him?

Brian Hecker: There was a lot of pressure from the producers to cast someone who was a known actor. A lot of the kids who are in that 18-year range are very, very charismatic, very good-looking and very polished. And it was very important to me, based on having suffered through my adolescence, to find a kid who wasn’t a heartthrob. There’s no way I suffered through high school to have some kid with girls flanking him on a regular basis on the set.

Steve Kaplan came my way and he was such a charming, authentic and earnest actor. He’s a really, really cool kid and he was one of ten kids on this DVD from a New York talent agency. I had all the kids audition with the ice cream parlor rejection scene and I just really felt bad for him. He did the scene and my heart went out to him. He was so earnest and endearing, and I knew he was the boy to play Danny Stein, my alter ego — me as a nerd when I was 18. So I had him fly from New York to L.A. to read with William H. Macy. I knew that I would be able to convince everybody that Steven was right for the role because I’d just tell everybody that William H. Macy was insisting on him. That was my secret plan, because of course no one was going to question William H. Macy.
Now he’s one of two actors being considered for the lead in Brighton Beach Memoirs, the Neil Simon revival on Broadway.

I was just reading a review of Bart Got a Room and the article mentioned how your film is reminiscent of Brighton Beach Memoirs.

That is a great honor, to be associated with Neil Simon, because he was certainly an influence in many respects to my writing.

You worked with an all-star cast: William H. Macy, Cheryl Hines and Jennifer Tilly. Were there any great moments on the set?

This is a case of life imitating art imitating life because the movie is based on my life growing up as a kid with these embarrassing parents. William H. Macy and Cheryl Hines play my divorced parents in the movie. And on the set, my parents were very supportive and helpful. My dad helped find some really cool locations for the movie and my mother was very involved with the extras casting. She helped get hundreds of seniors in the retirement communities of South Florida to be in the background. My mom is a frustrated actress who used to perform with the community theater and perform songs. And there would be times between takes when William H. Macy and my mom would sing songs while he strummed his ukulele in his trailer. It was a really cool, thrilling experience, a real family affair. Not only is this movie, in a way, about my experiences, but to have my family so actively involved in the filming was a real thrill.

Did you manage to get your parents in the film?

Cheryl Hines plays a realtor in South Florida in the movie and my mom is an extra in one of the scenes; she’s a realtor in the background. My dad and mom are both in the big bar mitzvah scene where everyone’s running around dancing the horah. In one of the frames, you can see William H. Macy with the curly hair. My dad, with the same curly hair, is in the background. They’re mirror images almost.

What do your parents think, now that this film is out there for everyone to see?

Of course it exposes our family’s idiosyncrasies in a way for thousands of people to see, but I think they’re charmed by it ultimately. As much as the movie talks about the ways they embarrassed me growing up, it’s also a celebration of how much unconditional love and support they’ve given me over the years. The parents, in a way, are the heroes of the film. To a certain extent the movie starts out being about the prom, but it’s really a celebration of family. In a way, it’s a love letter to my parents.

I think that’s evident. It ends up being a wonderful, touching story about family.

We opened at the Tribeca Film Festival in New York last year. My dad hadn’t seen the movie, but I asked him to come and wear one of his cream-colored suits. He was in the audience with about 450 people while I was up on stage for a Q&A. Someone asked me why I chose to have William H. Macy wear curly hair, and I said “Dad, could you stand up for a moment?” He stood up in the middle of the audience, and here was my dad in the cream-colored suit and the curly hair and everyone was laughing really hard at that. He just stood there with a big, goofy grin. It was a pretty funny moment.

William H. Macy - Bart Got A Room

What do you think makes this different from other coming-of-age prom flicks?

One of things that I sort of went into this moving thinking was if, for example, Woody Allen wanted to do a teen movie, what would it be? So it’s sort of like a John Hughes movie or Judd Apatow movie-meets-Woody Allen. A lot of teen movies hyperfocus just on the element of teenagers, the high school arena. I think that, sometimes, it’s funnier or even more accurate to take a step back and look at all the variables that surround the teenager’s experience, and family is a big part of it. What does a teen go through not only in high school, but also with their family? It’s sort of a portal into someone’s psyche. To me, that was really important, to have a three-dimensional perspective of what this boy’s going through. I think that John Hughes does this really well, and Judd Apatow certainly does that.

The movie uses South Florida as a setting, which gives it a timeless feel. Can you talk a little about the location?

The setting was really important to me. We tried to establish this timeless quality of a retirement community sort of stuck in another time. To me, a lot of the best movies, especially in the teen genre, particularly the John Hughes films — and Risky Business in particular -— are very much about a place, an environment. And those movies have a timeless quality about them. They’re very, very specific. It was really important to shoot this in South Florida, the area I grew up, and to utilize all these elements that are indigenous to that particular region. I wanted every frame to somehow include a color palette that was reflective of that environment. We rented egrets and lizards. We had seniors in every frame, and tried to incorporate the puffy white clouds against the baby blue sky, the golf courses, and all of the homes off of canals, with water very present in the movie. The cumulative effect of that was to add this quirky but still very specific flavor and tone to the movie.

Last comment: Jan 24th 2012 2 Comments

Confessions of a Superhero

April 2nd, 2009 by Rebecca Harper Editor

Hulu recently spoke with Confessions of a Superhero director Matthew Ogens to learn more about the film. In our Q&A with Ogens, he tells us why he chose to focus on superheroes — “comic book characters are universal and iconic, in any language, any country, any time” — and what a few of the documentary’s subjects are up to now. And because many of you posted your opinions on whether these aspiring actors are panhandling, we asked Ogens what he thought: “They are out there working and they’re taking pictures with tourists and making them happy,” he said. “They’re sort of ambassadors to Hollywood.”

With remarkable photography and colorful stories provided by the mere mortals hiding behind the costumes, Confessions of a Superhero is a compelling look at the pursuit of one’s dreams. “This was my first feature and I didn’t make it to make money,” Ogens said. “I really just want people to watch it and enjoy it and discuss it. That’s the most important thing to me.”

You can read the entire interview with Ogens from the Confessions of a Superhero video page and, if you have a Hulu account, start a discussion of your own. We’ll have another documentary filmmaker Q&A next Thursday.

Rebecca (),
Editor