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365 Days and Counting: Hulu Launched Publicly One Year Ago Today

March 12th, 2009 by Jason Kilar CEO

At 1:46 a.m. on this day last year, the Hulu service exited beta and was made broadly available in the US. While the Hulu team is going to gather around the taco truck later today and offer a toast or two, we thought it might be fun to also share some stats and photos of our first year with readers of the Hulu blog.

A lot has happened in our first 365 days as a publicly available service, including:

- We’re fortunate to now serve over 24 million users on a monthly basis (source: comScore VideoMetrix, January 2009).

- Hulu’s content library has grown 333 percent, from 12,000 videos in March 2008 to 40,000 videos as of today. Today it includes over 7,100 hours of premium video. If you start watching our library now and kept going, know that you’d be all caught up on the television shows and feature films offered by Hulu by roughly 4:07 a.m. on January 4, 2010. We’ll probably be adding some videos in the meantime, though, so don’t make any breakfast plans for that morning.

- We have grown from 50 content partners a year ago to over 130 today.

- The number of advertising partners we serve has grown in the past year from 30 to more than 175.

- Users are consuming more and more video on Hulu. Nielsen VideoCensus started tracking us in May of last year, and measured us at 63 million streams. Since that time, we’ve grown to 308 million streams in February 2009, nearly a 5x change in that 9-month period.

- Hulu content has been shared quite a bit this past year. To date, more than 3.9 million Hulu players have been embedded across more than 100,000 websites.

- By our estimates, since March 12, 2008, the Hulu team has consumed approximately 2,347 tacos from the unnamed taco truck that parks down the side street from our office. It is uncertain how many antacid tablets we’ve consumed in the same period.

We are incredibly excited by the response that users, advertisers, and content partners have given to Hulu. It is the greatest kick to be able to work with people you both admire and respect, and then, as a team, to doggedly engage to create something special. The whole team here takes nothing for granted, we realize we have so much more to do, and we will always remain appreciative.

Below are some photos of the Hulu team in the 365 days since our public launch. There is regrettably an absence of photos of Peter Chernin, Jeff Zucker, Salil Mehta, JB Perrette, Mike Lang, Dan Fawcett, Jonathan Nelson and Al Dobron. The folks I just listed are the lunatics from Fox, NBC/Universal, and Providence Equity Partners who have consistently stuck their necks way out there for us. Without them, Hulu would categorically not have been possible in the first place. We are lucky to work alongside them. The above crew and the Hulu team walked arm-in-arm during some dicey early days, kept on going, and have emerged OK.

On behalf of all of us, thank you to everyone for an incredibly fun first year. The adventure continues!

Jason Kilar ()
CEO, Hulu

Jason and Eric in Beijing

Just like Ocean’s 11. The above photo is Eric Feng (Hulu’s CTO) and myself in Beijing on July 6, 2007. Eric had just agreed minutes earlier to become the second team member of what was to be named Hulu. He and I also agreed moments earlier to create a Hulu software development center in the city, which persists and thrives today. I ran back to the airport the day after this photo was taken and Eric joined me out in California a week later.

Hulu Launch Night

March 12, 2008. 1:46 a.m. Hulu is available to the public. Minutes after pressing the launch button, the Hulu team gathered for a photo in our southern California headquarters. In the very back with his arms up is Eden Li. Everyone always kids Eden about looking like he is only 12 years old. He’s actually 13.

Brendan dunked

Because that’s the way we roll. March 2008. Here is Brendan Haney getting thrown into the Pacific Ocean at our launch party. Nothing but love, except at this specific moment in time.

Guess who lost a bet

Winner take all, Spring 2008. I don’t recall what the bet was exactly, but I do recall that Rob Post most definitely lost the bet … and his hair.

Sean's Halloween costume

Halloween 2008. This is Hulu team member Sean Chuang, who got dressed up as one of Hulu’s yellow walls on Halloween. As our legal counsel, this guy is our serious face to the outside world.

Andy on the Back Lot

When not scouring the planet to secure great video content for Hulu’s users, Andy Forssell likes to channel his inner Brando here and there. Here he is on the back lot after a meeting with Universal Studios, playing “dead guy in the street.”

Watching a 3D Super Bowl ad

The evil plot is revealed. Super Bowl Sunday in the Hulu offices in California.

Alec in Huluwood

We call him Godfather.

Last comment: Jan 26th 2012 15 Comments

A Closer Look at Denpa Shonen

March 9th, 2009 by Rebecca Harper Editor

The wildly popular Japanese variety show Susume! Denpa Shonen kicked off in the summer of 1992 and ran until January 1998, when it continued as Susunu! Denpa Shonen until its September 29, 2002 finale. The series made typical reality show challenges seem like child’s play, placing contestants — mostly aspiring comedians — in outrageous situations that pushed the limits of their physical and mental endurance. Below, Mr. Toshio Tsuchiya, Denpa Shonen‘s producer, tells us more about the series. This week, you can catch the start another installment of the series, R-Mania, on Hulu. In this round, two comedians who think they’re on their way to dinner are blindfolded and whisked away to a deserted island. You can check out the first episode here:

How did Denpa Shonen start out?

Up to that point, programs were basically scripted, meaning the performers and crew knew exactly what was going to happen in the show. I broke that mold by venturing into the ground-breaking territory of unscripted programming, which turned out to be Denpa Shonen.

The show started out by catching celebrities off-guard, without scheduling prior appointments or obtaining their permission, and asking them to do something for us. In the third year of the show, we moved on to other projects.

In 1996, we chose “journey” as the theme for “Saruganseki Hitchhikes across Eurasia.” Through the camera, we shared the numerous difficulties the contestants experienced and all the many people they met along the way as they traveled toward their goal.

Their journey was unscripted and a real-life story. The obstacles that the performers experienced were overwhelming. As they were placed in extreme situations and their inner spirit was tested, they seemed to forget about the camera and acting, and allowed their human sides to be revealed. This is the essence of the show.

A thought occurred to me: What would happen if we took the concept of “journey” and transferred the setting from the outdoors to a room? This was the beginning of a project revolving around Nasubi, whose sole interaction would be with people who came to visit his room, like deliverymen. His goal would be to earn a million yen by never leaving his room. How? By writing thousands of postcards to apply to sweepstakes. A similar concept was used for Funako.

Of all the episodes you produced, what was the craziest in terms of physically pushing yourselves, your crew or your talent?

Backing performers into a corner to experience harsh situations is a vital part of the project, but segments involving trips stand out the most.

One episode that comes to mind is when one of the performers (Itoh) almost died of dehydration out in the deserts of Africa during the shoot of Panyao’s “Denpa Shonen’s Journey to Africa & Europe.” The cameraman, of course, accompanies the performers to document everything, but does not help or interact with the performers. The performers must complete the trip on their own without assistance from anyone. Panyao was the one who somehow found water to revive Itoh and probably saved his life. There was another incident where the cameraman lost the two guys in Africa for several days. White-knuckle incidents like these kept us on the edge of our seats until they reached their goal, which would be the first time we could let out a sigh of relief.

The project where Nasubi attempts to earn 1 million yen while being locked up naked in a room was based on the theme of “can someone actually earn a living off of sweepstakes?” For the 11 months that Nasubi spent trying to reach this goal, he did not take a single step outside. During this period, he plunged into despair, but because he was naked and had no clothes, he couldn’t even run to the police for help.

Aside from the five minutes that Nasubi was able to interact with a delivery person, his 24 hours were spent writing out postcards by himself in a dead-silent room. Imagine the elation that overcame him during those valuable few minutes when he would feel his only connection to the outside world through talking to the delivery person and checking the contents of the packages he would receive. It was at that moment when he would burst with jubilation and even start dancing to express his happiness. It’s in thrilling moments like these when we’re given a glimpse into the true nature of humans. By the way, he didn’t know the video was being broadcast, although he knew that he was on-camera the entire time. Day by day, he became unconscious of camera.

Any favorite episodes or moments?

It would have to be the moment Nasubi reached his goal. Actually, Nasubi himself didn’t know what the goal was. He was clueless that his situation was being aired on TV and even more clueless that his room had secretly been transported to the stage of an assembly hall, where hundreds of people were waiting to see him and celebrate his accomplishment.

On cue, the roof of his prefab room was removed and the four walls fell down, suddenly revealing a very naked Nasubi in the spotlight on stage. He looked out at the sea of people and in that moment, he revealed a natural, basic human side to the cameras. No matter how many times I’ve watched his expression and reaction, I never get tired of it!

If you could say one thing to your fans in the US what would it be?

Reality shows in the U.S. and Japan differ in their production methods. In the States, you deal with performers who are conscious of appealing to the cameras, whereas in Japan, we take great care in having the performers completely forget that they’re on camera. Here is one proven method: let’s say we install a fixed camera somewhere and aim it at someone. We deliberately shut off the switch while the person is conscious of the camera. This could last for a month but, eventually, as the person gets tired of playing to the camera, we finally start shooting for real. Audiences enjoy this chance to observe the ultimate “bare-all” aspect of people.

What’s next?

I’m working on the Kanpei Earth Marathon project which launched last December. A sixty-year-old actor and comedian, Kanpei Hazama, has just started on a two-and-a-half-year journey around the world on foot and by sail. He reached Los Angeles at the end of February and will be running 50 kilometers a day across the North American continent. We’ll be updating Kanpei’s daily challenges web site so you can share his experiences. Please check it out and cheer him on!

Last comment: about 13 hours ago 16 Comments

Dollhouse’s Joss Whedon Answers Your Questions

March 6th, 2009 by Rebecca Harper Editor

You asked the questions, now we have the answers. We recently asked Joss Whedon’s fans to send in questions for the creator of Dollhouse, which airs on Fox tonight at 9 EST/8 CST. The response was overwhelming, but we picked a few of our favorites and shared them with Joss. His answers, which we’ve grouped by “theme,” are below.

As a creative person, how do you keep your head on straight when your work engenders so much intensity in both directions? — Karla

Joss: Um, have you met me?

Do you watch the movies/television shows the cast members from Buffy, Angel, or Firefly star in? Any favorite works of the cast members in particular?
Daniel

Dude, Summer Glau is a Terminator. Summer Glau is a Terminator! My work on Earth is done.

And Castle [the new show starring Nathan Fillion] looks fun.

Out of film, television, and internet, which media do you find is most enjoyable to work on, most stressful, most rewarding, and why? — Chloe

Honey, it’s all stress. I’m defined by stress. I’m on the ten best stressed list. The rewards are different — movies are big and intense, TV is long and deep, internet is tiny and personal and mine all mine — but all worth pursuing. I’m a media agnostic. If it’s stories, I’ll brave the stress.

How do you develop a character? Do you have a specific archetype, trope, or “slot” to fill in your shows that you fit a character to, or do you create their personalities separate from their purpose? — Anne

Purpose informs personality. It’s not like I say “I need a wacky sidekick” — although I did when I was working on Disney musicals, but that was the form. I tend to focus on one character (perhaps a young woman of unnatural abilities, to pull an example randomly out of nowhere) and then the other characters are built from the needs of that character’s journey.

You get a lot of critical and fan acclaim for being an excellent 3rd generation writer but I really enjoy your directing style. Who are your influences in that regard and what kind of background training did you receive before you got behind the camera? — buffywrestling

I had no production experience outside of my backyard, but I had the best professors in the world. I’m influenced by everything I’ve seen and I studied most of the great American directors at Wesleyan (hint: watch EVERYTHING.) If I’m gonna pick directors, I’d say Borzage, Minnelli, Hitchcock, Carpenter. Today. But for some reason, Soderbergh’s The Limey had the most immediate and visceral effect on my sense of style. It’s so casually daring. Also, comic books really help dynamic framing and narrative coherence.

I recently read an interview with you in Mother Jones magazine. “Geek God” I think was the term they used for you. How do you feel about your success? What advice do you like to give other “geeks” with good ideas? — Jennifer Russell

If you have a good idea, get it out there. For every idea I’ve realized, I have ten I sat on for a decade till someone else did it first. Write it. Shoot it. Publish it. Crochet it, sauté it, whatever. MAKE.

As for my success, well, I’m for it.

You obviously love music, and you’ve shown yourself to be a great composer and lyricist. Is that all self-taught or did receive some formal musical education? — Steve

I have a great piano teacher, Bill Augustine, who knows everything and doesn’t mind when I don’t practice (ever). But I never studied. I just like what I like.

All About Dollhouse

You’re known for projects where main characters grow and evolve with one another, which dramatically changes the dynamics of their relationships. How difficult will doing that be [when Echo, the main character on Dollhouse,] is different every week? — Michael

As the series progresses, I think you’ll see that there’s a great deal more to Echo than who she is that week. And the evolution of the people around her is going to be equally important, and therefore equally twisted. In some ways, this premise allows for radical character shifts that usually require a few seasons and/or an alternate dimension. But it’s all to a purpose — we don’t just randomly throw things out there. More I cannot say. Keep watching! That means you, all of America!

I’m enjoying your use of the phonetic alphabet as a naming system. Does that mean Echo was the fifth “doll?” Will there be an Omega? Or a child “doll?” Are there only 26 at a time? I have to admit I was surprised after seeing the previews to see male dolls. Will there be any duel assignments? Love interests? May I look forward to a musical episode? — “Freddie”

Duel assignments, love interests, check. Omega, check. Child dolls, no check. A.I. covered that territory powerfully in a much safer venue. We couldn’t and shouldn’t go there. And I can’t do a musical of EVERYTHING…

What is different about writing for the world in Dollhouse? What are some challenges or opportunities about writing in a more concrete version of reality [vs. the worlds depicted in Firefly, Buffy and Angel]? — Jenn Handorf

This reality thing is a bitch. You gotta obey the laws of physics. I didn’t take physics. I want my alternate realities! And more horses.

Actually, the human brain is the most surreal landscape I’ve ever walked through. Though this does try to be more grounded, in some ways this show has license to be crazier than anything I’ve done.

I heard a rumor that [you are] no longer interested in working on Dollhouse due to the success of Dr. Horrible’s Sing-Along Blog. I hope this isn’t true because I really liked the second episode of Dollhouse a lot. — Han-Earl

I’m cutting the last eps of Dollhouseright now and I’m sorry, but I’m in Heaven. Scary, crazy Heaven.

Adelle’s mentioned that Echo is highly requested among Actives. Why is that? — Jennifer

She’s got that spark that no one else has. We call it the “She’s Eliza Dushku, For god’s Sake” factor.

What’s the confessional? — Jennifer

The computer station where you enter the details of your engagement, so you don’t have to confess to them to Adelle DeWitt, even though she is all comforting and British.

I’ve heard the original [Dollhouse] pilot had to be changed or re-shot. Will we get a chance to see the original pilot episode at some point in the season or possibly on a DVD extras? — Nathan

Bestest DVD extra since that musical commentary I read about somewhere.

There’s been a lot of comparison to the story of Echo being a sort of warped interpretation of the River Tam story, do you agree/disagree? — Vivienne

It wasn’t meant that way, but I do have my little obsessions…

Will we get to see some unethical women purchase the services of an Active? In my experience it’s women who have the kind of complicated relationship based fantasies that Actives would be suited to. Guys tend to (again just my experience here) fantasize about physical activities, not so much with the stories. — “Fionnlaech”

We definitely hit that (poor phrasing) but not as much I’d like. I guess we’ll have to wait for Season Two, All of America!

You mentioned in an earlier interview that Ms. Dushku hasn’t really had a chance to do much comedy in her career, will you give her a chance to bust out her comedic chops in a coming episode??? — “Fionnlaech”

Wait’ll you see her with Patton Oswalt. So cute.

Are you concerned about Fox canceling Dollhouse before it’s really able to grow into your dream? If so, what differently are you doing this time around? — Ryan

I’m doing what I did every year on Buffy — wrapping everything up with a pretty bow made of questions.

What aspects of hidden human desire are you most looking forward to touching on in Dollhouse? — Douglas

Perversion. Often more shameful than harmful. Why?

Also, as a side note, I want to become a television writer but have no connections, so could I be unofficially your child? Mind if I call you “Dad?” — Douglas

You may call me Miss Puppythighs.

I like the virtual families that develop on your shows. But between Adele’s “X” management style, and the lack of operative self-awareness, it looks like Dollhouse isn’t going there. Should I just be patient, or do you have an alternate plan to invest us in these characters? — Jane

You should be patient BECAUSE I have an alternate plan.

Back to Dr. Horrible’s Lab

Are you going to release a soundtrack CD with the commentary of Dr. Horrible? — Ellen

That’s the hope.

We all know that Dr. Horrible was a result of, and a metaphor for, the writer’s strike. He even says, at one point, that he wants to “put the power in different hands.” But things didn’t turn out so well for Billy in the end. How did the tragic ending relate to the writers-strike metaphor, or did the metaphor not extend that far? — Jonathan

We didn’t write it as a metaphor — we just wanted Penny to have an agenda besides being torn between two men, and Billy’s perspective is the classic cry of the noble villain. But this is a story that’s been relevant for a long while — like, since there’s been power. And people hoarding/abusing it. Wonder Woman brought up similar issues, which may be part of why it wasn’t made.

Understanding Firefly

Was there a particular reason [Firefly] sort of did a throwback to the Old West, was it because the similarities of the time and the possibilities of the future, or just because you liked the idea of the Wild West lifestyle? — Ally

The West fascinates me because it’s the creation of culture and morality out off nothing but remnants. But it lacks spaceships! Solution: Firefly.

What was your plan for the extended story arc of Firefly? — Tish

A three-season game of Uno. It’s best we were cancelled.

Burning Buffy Questions

We know that Seth Green left the show in early Season 4 to further pursue his movie career. I was wondering, had Seth stayed on, what plans you had for his character? — Olivia Parks

Pretty much the same arc with Veruca, but longer and more tortured.

If you were offered $50 million to put Buffy the Vampire Slayer back on air would you? What if I gave you $50 billion instead of $50 million?? — Ellen

I like where you’re going with this question. Yes, I would make more Buffy with my $50 billion. And more Firefly. And Dr. Horrible. And yes, I will have truffles on that steak! I’ll have truffles on everything!

Mmmmm. Truffles.

Coming to a Theater Near You: Cabin in the Woods

From Alien: Resurrection to both Buffy the Vampire Slayer and Angel, you’ve seemed to have paid much more attention to humor or injected it much more into your work than actual serious horror. With regards to this, how serious or not is The Cabin in the Woods going to be? Will comedy be as big of a factor in the movie as terror or will this be a departure at all from previous work? — Jason

The movie has humor, but make no mistake, it’s SCARY. Drew Goddard isn’t the same kind of namby-pamby, “people have dignity so let’s not do appalling things to them” wuss that I am. Prepare for scare.

Lighter Fare

Does your significantly large fan base ever scare you a little bit? Will you use us to rule the world? — Amanda

No, but we will be invading Rhode Island. DON’T TELL RHODE ISLAND.

Whose careers do you follow the way your fans follow yours? — Kathy

Paul Thomas Anderson, Meryl Streep, Brian K. Vaughan, The Brothers Coen, Stephen Sondheim, Amy Acker… The list goes on.

If you could hire an Active – what would you have it do? — Gulliver

Something clean and decent and safe and legal.

Why are you so awesome and how can one reach your level of awesomeness without actually being Joss Whedon? — Stephanie

You could be Jed…

Where do you stand on running vs. shambling zombies? — Bubs

I believe Simon Pegg has very eloquently put that debate to rest. They shamble, if you please.

Last comment: Jan 24th 2012 16 Comments

The Hulu Awards: Funniest Clip

March 2nd, 2009 by Rebecca Harper Editor

With the Hulu Awards in full swing, you can vote on your favorite video in each of 10 categories as often as you like until March 11th. The first category — clips that will have us laughing in 15 years — represent some of the funniest, most timeless moments on Hulu.

As we compiled the list, we knew we had to include our most popular clip to date, the Cable PSA featured on Talkshow with Spike Feresten. As Mae struggles with the concept, one thing is clear: this little sketch was more effective at communicating the switch to digital TV than anything the networks and government produced.

Along with Mae, we have a recent clip from The Office, A Lesson on Fire. It’s a slow build, but the payoff is great: complete chaos in the Scranton office, thanks to Dwight’s important safety demonstration.

Next up, Jack lets a job applicant know the position is all his in Garkel from
30 Rock. The punchline comes at the very end, and demonstrates the sly humor that’s made the series an Emmy winner.

Send Conan O’Brien and Mr. T on an apple-picking adventure, and you’ve got comedic gold courtesy of Late Night with Conan O’Brien. I’ll let the clip speak for itself:

And finally, Justin Timberlake and Andy Samberg crew came up with a special Christmas gift, one that’s easy to do in three simple steps: Dick in a Box. While the 2008 political coverage put Saturday Night Live back in the spotlight, some might say this digital short from late 2006 marked the return of the series.

And there you have the contenders for Clips that will have us laughing in 15 years. Vote for your favorite, then check out the rest of the categories, which we’ll be covering in the blog throughout the voting period. You can vote as often as you like; polls will close at 12:01 a.m. PST on Wednesday, March 11th. We’ll announce the winners on March 12 — Hulu’s one-year anniversary.

Rebecca (),
Editor

Last comment: Jan 15th 2012 7 Comments