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Today’s Feature: Men in Black

July 2nd, 2008 by Brandon Boone Corporate Communications Manager

The Fourth of July is synonymous with a number of things, including fireworks, backyard barbecues and good weather. It’s also the time to expect another summer blockbuster movie from Will Smith. This year doesn’t disappoint, with Smith’s new superhero film, Hancock, premiering today in theaters across the country. (You can catch Will Smith talking about the film and his career in this excerpt from The Today Show.)

In honor of Smith’s Fourth of July accomplishments (and in time for the three-day weekend), today’s Hulu Days of Summer debut is Men in Black, an entertaining movie about two secret agents (Will Smith and Tommy Lee Jones) who must try to save the world after alien “bugs” threaten to blow it up.

How did it all begin? On July 2, 1996, or “Willie Weekend,” as it is called by numerous film critics, Smith starred in Independence Day, and his summer box office fate was nearly instantly sealed. Combining Smith’s humor, charm and Roland Emmerich’s powerhouse effects, Independence Day brought in a whopping $306 million. Smith cemented his position as the King of July Fourth with three more releases over the next five summers, with Men in Black (’97), Jon Peters’ Wild Wild West (’99) and Men In Black II (’02). This trio grossed over $550 million total. And when Smith projects weren’t pegged for July Fourth, they came around just a week or two later, including Bad Boys II (’03; $138 million) and I, Robot (’04; $144 million). Now that’s taking it to the bank!


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