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Cast Your Votes in the Hulu AdZone

February 8th, 2010 by Rebecca Harper Editor

With the results of the Super Bowl decided — congrats, Saints! — it’s time to focus on the battle taking place off the field: Which ad scored big this year? You get to decide with Hulu’s AdZone, a one-stop gallery for the commercials that aired nationally during Sunday’s game. Now you can cast a vote for all your favorites, whether you swooned over the Google ad, cracked a smile during Coke’s Simpsons commercial or went gaga for the E*Trade babies.

New this year, the Hulu Power Index allows you to see how the ads rank against each other based on our users’ like and dislike votes. The values displayed within the charts are a comparison of “like” (or “dislike”) votes for a particular commercial against the number of “like” or “dislike” votes the most liked/disliked ad received. With a score of 1.0, the Doritos: House Rules commercial is currently the most liked ad, while the score for the Megan Fox Motorola ad is a calculation of its thumbs-up votes vs. the number of positive votes given to the most liked ad (right now, it’s that Doritos commercial).

These values adjust as you apply any of the drop-down filters, which allow you to display results based on gender, age or location. At the time we posted this, for instance, Betty White’s appearance in the Snickers ad really scored big among 35- to 49-year-olds, while the headline-stealing Focus on the Family commercial is neck-and-neck with the Doritos ad among our voters in Florida.

AdZone 2010

As you can see above, we’ve also integrated a Twitter feed that pulls in the latest Tweets containing an ad’s brand name, so you can see what the rest of the world thinks about that commercial, and list of words appearing most frequently in Tweets about the advertiser allows you to gauge the overall sentiment about the ad, as well.

So tell us: Which ad was your favorite this year? Cast your votes in the AdZone now through Tuesday at 11:59 p.m. EST, and we’ll announce the winner on Wednesday.

Rebecca Harper ()
Editor

Hu-Listic: The Big Challenge

February 3rd, 2010 by Jocelyn Matsuo Asst Video Editor

Each week, Hulu’s Video Editor, Jocelyn Matsuo, brings to light hidden gems from the Hulu library.

Not to be confused with Shaq Vs., Shaq’s Big Challenge unleashes Shaquille O’Neal’s altruistic side. The NBA star chooses kids from his area who are all morbidly obese, and organizes a program to help them with their weight and self-esteem. The immaturity of the teens and Shaq’s over-confidence make for an … Oh, what am I talking about? Bottom line, this is a documentary/reality show about Shaq whipping some overweight kids into shape.

Check out this action:

Jocelyn Matsuo
Content Editor

The Frozen Tundra…

January 29th, 2010 by Eugene Wei VP, Product

They say that smell is the sense with the strongest hooks into memory. Or maybe it isn’t. For some reason I imagine that I’ve heard it said before, but memory is a moving target.

For that same reason, I’m not sure of this next memory, but it is vivid.

It begins with a sound, and that sound is the disembodied voice of Harry Kalas, or John Facenda, like the voice of History itself. The next sound I hear is the music: sweeping strings, blaring horns, unabashedly martial and military in its cadence and themes.

The visuals play at half speed, maybe slower, with the desaturated color palette of a ’60s Super 8mm home movie. Even in slow motion, I can tell that the giant men in uniforms lumber the way people do when they’ve run their body at high speeds into other solid objects, mostly human beings, sometimes the earth, for years and years. Their breaths appear with metronomic rhythm like contrails in what must be bitter cold winter air, giving the impression that they are not people but steam powered machines.

There might not be a sports organization that better mythologizes its past in video than the NFL (play word association with any pro football fan and more often than not, if you say “Lambeau Field,” they’ll come back with “frozen tundra”), but you can judge for yourself today as we’ve partnered with the NFL Network to bring classics from the NFL Films Archive to Hulu.

Whether you’re looking for footage on your favorite team, classic games, specific seasons, or Super Bowls past, the NFL Network on Hulu has it covered. In recent seasons, the NFL has even managed to turn training camp (training camp?!) into gripping entertainment in the form of Hard Knocks.

When I say the NFL has these games covered, I’m underselling it. This isn’t just recycled game footage but reveals angles and shots you’ve never seen before. Watching any of these videos, it’s stunning to realize just how many high speed cameras were planted all over the stadium. It seems like there’s a camera trained on every player and one tracking the football itself.

Being a Chicago boy, the first video I sought out was a profile of the only Bears team in my lifetime to win the Super Bowl, the 1985 Bears of the Super Bowl Shuffle fame. Lo and behold, who should have done the voiceover than an old Hulu friend, Alec Baldwin. It’s as if this partnership was meant to be.

From the frozen tundra of, well, sunny Los Angeles,
Eugene Wei
eugene.wei@hulu.com

State of the Union Address: Streaming Live Wednesday

January 26th, 2010 by Rebecca Harper Editor

As President Obama gives his State of the Union Address Wednesday evening, you can catch the speech in its entirety as it streams live from Hulu. The stream from Fox News — available internationally — is expected to begin at 9 p.m. EST/6 p.m. PST and will include the Republican response. While the address is in progress, you can initiate the live stream from the Hulu home page or watch here on the Hulu Blog.

Rebecca Harper (
Editor

The Stars Come Together for Haiti

January 20th, 2010 by Rebecca Harper Editor

When reports of the 7.0 earthquake in Haiti started pouring in, many of us — even celebrities — looked for ways to help. Two days after the earthquake, Up in the Air star George Clooney contacted MTV Networks, offering his help in putting together a star-studded benefit for the devastated nation. The result? Hope for Haiti Now, a two-hour telethon airing the evening of Friday, January 22 on most major networks.

Hosted by Clooney, Wyclef Jean and Anderson Cooper, Hope for Haiti Now will feature performances by Jean himself, as well as Bruce Springsteen, Jennifer Hudson, Mary J. Blige, Shakira, Sting, Alicia Keys, Coldplay, Dave Matthews, Justin Timberlake and much more — including a group performance by Jay-Z, Rihanna, and U2’s Bono and The Edge in London. Donations will benefit a variety of Haiti relief efforts, including the Red Cross, UNICEF, the Yele Haiti Foundation, Oxfam America and Partners in Health.

How You Can Help
Hope for Haiti Now is now accepting donations via the following methods:
- Online: www.hopeforhaitinow.org
- Phone: 877-99-HAITI
- Text: Text “GIVE” to 50555
- Mail: Hope For Haiti Now Fund, Entertainment Industry Foundation, 1201 West 5th Street, Suite T-700, Los Angeles, CA 90017

Rebecca Harper ()
Editor