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An Evil(er) Plot to Destroy the World

February 5th, 2012 by Hulu

Enjoy. #mushymush

Last comment: about 7 hours ago 1 Comment

Tea Time on Hulu: Historical Dramas from the British Isles

February 8th, 2012 by Lee Foley Content Editor

When I showed up to work bleary eyed and feeling melodramatic a few days ago, I was embarrassed to admit that I hadn’t had any heartbreaking, deeply personal story to explain this away.

Because the truth is that I had stayed up all night powering through the entire first season of Downton Abbey on Masterpiece Theater.

I quickly learned that I was not alone, that my passion for voyeuristic period drama is not exclusive, that other young people are eager to discover the fate of Lady Mary and Matthew Crawley in season two.

And at that moment, some inner, self-consciously erudite part of my teenage soul was laid to rest. One Halloween, I dressed up as Hamlet’s Ophelia and tried to make it cool by moshing really hard, but I don’t think it worked. But the writer of Downton Abbey, Julian Fellowes, seems to have spurred a movement. Why now do I have friends asking me if I have seen the three-part dramatization of George Eliot’s Daniel Deronda? Forget Clueless. Have you seen Emma? With the economy at a low point, the class system in America seems more rigid than ever. Perhaps human stories based on historical events and literature have added meaning for anyone struggling to make change with an ounce of moral fiber.

These deeply stirring, slow paced dramas have surfaced as an untapped resource for those of us who enjoy pretty costumes and well-scripted love stories. So, take the high road. Here are some recommendations for the Victorian crowd from the Hulu library to set the mood.

Step one: Downton Abbey is now on Hulu. It’s the bellwether. Downton’s a drama centering on an expansive estate that runs like clockwork. The household hierarchy is fascinatingly archaic. Yet, as the story unfolds, we learn about this microcosm from a modern perspective. Everyone from the scullery maid to the Dowager Countess knows the constrictions of their societal roles. But to us as viewers, the maid is just as important as a member of the noble family. The opening scene takes you through the house, introducing the characters as they discover the shocking news of the sinking of the Titanic.

If you are a Downton Abbey fan and simply want more, take a chance on a mini-series with an even more British sounding title, The Chamomile Lawn, based on a novel by Mary Wesley. Set in August 1939, five young cousins gather on the chamomile lawn of their aunt’s Cornish home. The family faces imposing changes with the approach of World War II, and the drama follows their intersecting lives over a period of forty years. Look past the tepid title if you can, because this one gets steamy!

The 1996 film version of Jane Eyre, starring Charlotte Gainsbourg and William Hurt, is much more introspective than the recent Gothic version starring Mia Wasikowska and Michael Fassbender. Based on the 1847 novel by Charlotte Bronte, Jane Eyre emerges from a painful childhood to take a position as governess at Thornfield Hall. With this small degree of freedom she encounters clues concerning her own past and that of her employer, Edward Rochester. Don’t judge their inevitably building flirtation, because it’s almost supposed to be agonizing to watch it develop. Ms. Eyre tells her pupil in a drawing lesson, “Remember, the shadows are just as important as the light.”

So, while The Diary of Anne Frank is far from what anyone could call an uplifting true story, this British mini-series is the best available rendition on film or television. The set was designed to be an exact replica of the real Secret Annex in Amsterdam, where the Frank family, Hermann and Auguste van Pels, their son Peter, and Fritz Pfeffer went into hiding during World War II. In spite of the dark nature of passing events, young Anne upholds an intelligent, bright, and relatable voice in her writing as she describes the intimate details of their existence.

From Hulu’s Criterion collection, “Nora” mirrors the odd relationship between novelist James Joyce and the salty Nora Barnacle from Galway. Giving up her position as a maid, Nora leaves her home and follows Joyce to Italy. She does not understand and often criticizes his efforts at writing. Over time, the two build a mutually supportive bond, which incorporates neurotic behavior, alcoholism, family, and work. The viewer can sense echoes of Joyce’s novels and short stories in the film. Also, Ewan McGregor sings an Irish chanty, more than once.

Hulu AdZone 2012: Super Bowl Commercial Winners

February 6th, 2012 by Hulu

Huge thanks to everyone who voted for their favorite Super Bowl commercials on Hulu AdZone. Congrats to the winners of the top three overall most liked ads!

Volkswagen: The Bark Side Teaser

Honda: Matthew’s Day Off – Extended

Volkswagen: The Dog Strikes Back

Super Bowl Ad Recap: The Good, The Bad, And The Battleship

February 6th, 2012 by Nathan Alexander Video Editor

I learned a few things during this year’s Super Bowl.

1) It’s really hard to dress for a Super Bowl party when both teams have the same colors. And,

2) I learned what it’s like to be a girl watching her boyfriend get beaten up, as I watched Tom Brady get repeatedly sacked in the final minutes.

At least the ads gave me some chuckles. So I’m here to recount those chuckles now to you.

Best of the Best

Everyone has their favorites. I’m no exception. This year I was pleasantly surprised to find myself guffawing in a very unattractive manner at the Doritos “Sling Baby” ad. The combination of mean kid getting his comeuppance, mild baby abuse, and old lady vengeance just works for me. Doritos’ Crash the Super Bowl contest has evolved from amateur night to some of the most impressive and memorable ads of the game.

My other favorite this year is Skechers’ Mr. Quiggly. I want Mr. Quiggly to go jogging with me every day, and I long for that British announcer to narrate the entire jog in play-by-play fashion, preferably saying “Mr. Quiggly” many, many times. This would make my mornings spectacular. If there’s any way someone out there can arrange that, I’d appreciate it.

Movie Trailers for Bad Movies

I’m not saying these movies will be bad. I’m just saying they almost certainly will be.

Every year during the Super Bowl, we get treated to movie trailers for the year’s biggest flops. Sahara, anyone? This year I’m calling out Battleship (because that’s easy and I don’t like to be wrong), and I’m gonna go ahead and throw that GI Joe movie out there, as well. The commercials for these movies were seen by 90 million people, but it’s a guarantee I won’t know a single person who goes to see the actual films.

Bud Light Switches It Up.

I have never been a fan of Bud Light’s cartoonish, kindergarten-colored ads featuring youngsters drinking beer in someone’s backyard. This year I was both flattered and taken aback when Bud Light began advertising directly to me. In “Work,” soft blue lighting and the sophisticated beats of Avicii set the background for a well-dressed group of young professionals gathering in a modern steel and glass building, drinking Bud Light Platinum. It provides wild contrast from last year’s “Drinkablility” campaign, which basically asked me to funnel Bud Light because it’s “easy to drink.” Since I’m terrible, I plan to continue drinking snooty microbrews no one has heard of. But well played, Bud. Well played.

Some Bizareness

You’d have to ask me a whole lot of times before I would be able to come up with a good reason why the NFL should have to air a commercial for itself during the Super Bowl. That being said, however, “Timeline” wasn’t all that bad.

Cars.com has always had very strange ads, and I’ve disliked them year after year. But this year, I’m finally on board. In “Confident You,” the guy with the confident, bobbing singing second head makes me smile every time I re-watch it.

Celebrity Appearances, the Pointless and the Sublime

Sometimes a celebrity is the focal point of a Super Bowl ad—that pretty person who moves the story along, entertaining you while extolling the virtues of the product you suddenly feel the urge to buy. Acura’s Seinfeld-heavy NSX commercial and Matthew Broderick’s Honda CRV spot are examples of the celebrity appearance done properly. The best celebrity appearance this year was Mean Joe Greene in Downy’s Unstoppables commercial, reprising his role from the classic Coke Ad.

There are times, too, when the celebrity is the product, like the David Beckham underwear ad, or John Stamos’ iffy yogurt ad. (He’s John Stamos, and he’s Greek, which I suppose is the point. But what is the point exactly? I choose the meaning to be, If You Eat This Yogurt, John Stamos Appears In Your Kitchen And You Get To Punch Him.)

Then there’s the true emerging trend of 2012: Celebrities appearing in weird places for five seconds. Last year Audi gave us a chuckle with about eight seconds of Kenny G. This year, many more hopped on the “commercial cameo” bandwagon. Regis Philbin shows up for 2.5 unmemorable seconds in this Pepsi Max ad.  In “King’s Court”, Pepsi also tossed in three seconds of Flavor Flav. Motley Crue made an instantly forgettable appearance in Kia’s “Dream” commercial. (Mötley Crüe had an excuse at least, as they appeared next to Adriana Lima in a bikini.) Even poor little Mr. Quiggly scampered onto the bandwagon, throwing in 1.5 seconds of Mark Cuban for absolutely no reason whatsoever.

Samsung definitely pulled off a head scratcher with their celebrity appearance, tossing in English band The Darkness, performing their one hit single that is now a decade old. Bizarre, but certainly memorable.

For Pepsi, Elton John reprised the role he has always had in my nightmares, as Evil Hipster King with Plastic Sunglasses.

Finally, of course, there was Betty White. I’ve never considered network promos to be real Super Bowl ads. (They’re normally just regular promos and I’m used to ignoring them.) But NBC scored with their promo for The Voice by bringing Betty back. Betty’s Snickers ad was the talk of the 2010 Super Bowl, and she was sorely missed last year. Kudos to NBC for turning a bland TV promo into a real opportunity for buzz.

Last comment: Feb 6th 2012 1 Comment

Let the Games Begin

February 5th, 2012 by Rebecca Harper Editor

With the Patriots and Giants getting ready for kickoff, it’s time to let the voting begin: Check out the Hulu AdZone for all of this year’s Super Bowl ads. We’ve already posted all of this year’s leaked and teaser ads so you can share and vote for all your favorites (you’ll just need a Facebook account to cast your vote); come back during the game to watch all of this year’s ads as they air on TV — it’s a great way to replay any ads you may have missed or want to see again. We hope you’ll check out our upcoming Super Bowl ad. Here’s a little teaser.